Here are 12 MORE ways to improve your gym’s marketing and get more leads and more clients:
- Make sure you have an always available referral offer that 1) functions as a thank you for your clients and 2) makes it dead simple for them to refer. Build in referral asks across your client’s lifecycle, including but limited to the first consultation, point of membership sale, and every few months.
- In addition, periodically run a limited time referral offer that makes it even more fun/attractive/easy for members to refer their friends: bring-a-buddy weeks, free month for a friend offer with a claim by and start by date, “give to get” contest, member community event with giveaways, etc.
- For local business partnerships, focus on helping first: buying services, do giveaways to your audience, offer a free month to the owner, etc. Help the other business BEFORE you make an ask.
- When looking for local business partnerships, do WAY more volume than you think reasonable. Pay special interest to franchisees who will be more willing to do cross promotions than mom and pop businesses.
- Once you have a relationship, ask for their help in making offers to their clients and/or contact list: set up a raffle box at their front desk, collaborate on posts on Instagram with an offer, send their contact list an email with an exclusive offer, etc.
- In addition to the above, consider testing other lead generation strategies: intentionally talking to strangers one-on-one in your community, having a table at local community events, sending out direct mail, posting in local Facebook Groups, local print advertising, etc.
- Once someone opts in to an offer on your website, Instagram, or paid ad, follow up FAST. Use automations like Kilo to instantly email and text them. But also do everything humanly possible to double call them in under 5 minutes.
- Follow up a LOT for the first three days. Double call 2-3 times per day and send at least one text and one email per day.
- Continue to follow up on days 4-14, but reduce frequency. After 14 days, put them in your long term nurture for Never Been Clients.
- Email all your contacts at least once per week with valuable information that provides education, entertainment, personal connection, social proof, a call to action, or all of the above.
- Always use a PS with a soft sell CTA for a clearly defined next step. This should be the same as what you use on your website, your Instagram profile, and in paid ads. Make it easy for them to know what to do next.
- Periodically make time sensitive offers via emails and texts to all your Never Been Clients. Make it (temporarily) more attractive for them to take action by using an incentive with a deadline and/or limited inventory (e.g. “Sign up by Tuesday and get our $99 intro offer for only $1”).
Speaking of deadlines… tomorrow’s the day!
Join me for my upcoming free webinar with Perform Better
What’s Working Now
5 Strategies to Get More Leads & Clients in 2025
Wednesday July 2nd
3pm ET
I’ll be covering the 5 most effective marketing strategies working right now for the best gym owners in the game.
Including:
- The most overlooked marketing asset of all gym owners and fitness professionals
- The Do’s and Don’t of paid digital marketing (if you mess this up, it will be EXPENSIVE)
- The two different kinds of referral systems — and why you need both
- What goes wrong when pursuing local business partnerships and how to fix it
- The secret to ACTUALLY get leads from Instagram without wasting your time posting and praying
Claim your free spot HERE.