4 Beliefs Holding You Back
Our limitations as owners are the limitations of our business.
Which means we have to solve our own faulty thinking if we want to get to the next level.
As I put the finishing touches on next week’s workshop, I want to share four beliefs that keep most owners stuck..
(And if you want a complete plan for how to solve these mistakes with 5 hours per week of “CEO time?” Claim your spot HERE.)
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BELIEF 1: I’m too busy to track numbers for my business. Plus it sounds complicated. And I’m kind of scared of what they’ll say…
TRUTH: You only need to track a handful of numbers. You can do it in minutes per week, and it’s no more complicated than sixth grade math.
Not only that, but by facing reality, you can effectively determine where to focus your efforts.
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BELIEF 2: Money is tight. And I’m particular about how I want it done and good help is hard to find. So it’s best if I just do it myself.
TRUTH: Money may be tight, sure. But there are easy, repeatable, and low-skill tasks that you can get off your plate for good for mere dollars per week.
Trainers spend time to save money.
CEOs invest money to make time.
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BELIEF 3: Marketing is hard and gross. I can grow my gym just by focusing on great service.
TRUTH: If your services are extraordinary, you can get some decent traction with just word of mouth.
But even the best gyms in the world need systems to reliably generate new leads and turn them into clients. Otherwise you’ll get plateaued and never be able to outsell attrition.
And marketing doesn’t need to be spammy or off-putting.
Marketing can be an act of generosity.
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BELIEF 4: I’m not a “business person.” I’m just a coach who owns a gym.
TRUTH: The minute you decided to go out on your own, you stopped being “just a coach.”
In order to consistently behave in a way that creates the results you want,
You need to update your identity.
In other words…
You need to shift from “Trainer to CEO.”
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If any of the above resonates, I hope you’ll join me next Wed May 7th at 11am est for the “Trainer to CEO” workshop.
We’ll cover exactly how to break these beliefs and install the systems to build a gym and life you love.
Let’s build You 2.0,
Mark
PS Can’t make it live?
No prob.
Registrants will get video access for 7 days following the event.