Ever felt stuck working in your business instead of on your business?
What if I told you there’s a path out?
Today I have a tale of a gym owner, just like you, who turned it around.
But first…
Wanted to tell you about an awesome event for fitness professionals on April 13-15th.
In Las Fugging Vegas, baby!
Yours truly was planning to go. But due to my wife’s next Broadway show schedule…
And the cruel whims of my daughter’s spring break from day care…
Your ol’ pal Mark is, with great sadness, passing on a trip to Vegas.
Which SUCKS.
Because my pal Aram is taking care of everything…
- 2 days of education from professionals like Alan Aragon, Dr. Joey Munoz, Luka Hocever, Dr. Christle Guevarra, and more
- All meals including a welcome dinner on Sunday night
- 3 social events, 1 per night
- Everyone is a VIP: access to all social events, speaker hangs, and meals
He’s taken care of alllll the logistics. So you can get your learn on without having to worry about anything. No Ubering, no figuring out where to eat, the gym on site will be open early, tons of protein, etc. PLUS there will be an epic party on Tuesday night for those looking to experience Vegas to the fullest.
Salivating??
Details (with payment plan available) HERE.
Have a cocktail (or three) for me!!
Mark chokes back an audible sob.
Now…
Lemme tell you about Ben “The Mogul” Fogel.
NOTE: Ben is as humble a guy as you’ll meet. But this is my nickname for him for reasons you’ll see…
Before joining Unicorn Society, Ben was drowning in the day-to-day grind.
By his own admission, he was spending hours on the floor, with little time to actually grow the business. He felt more like a slave to the gym than the captain of his fate.
At first, our hero was a bit hesitant about joining the Unicorn Society.
With experience in other mastermind groups, there was skepticism:
Would this be any different? Would it really be worth the investment?
Happily, Ben took the plunge. While he’s done a LOT of smart things, he attributes a lot of his progress to three specific strategies:
- Systemizing Everything From opening and closing procedures to lead management and sales conversations, everything got an SOP (standard operating procedure). This means the business produces results consistently; even when non-Ben humans are running a play.
- Weekly Check-ins & Quarterly Retreats Regular manager meetings and quarterly team retreats (using BFU’s playbooks) became non-negotiable. This allowed Ben to keep the pulse on his team, create accountability, and get everyone singing from the same songbook.
- Prioritizing Team Development By investing in his team’s development and performance, Ben no longer had to do all the heavy lifting alone. The entire operation became smoother and more cohesive for all involved.
Ben’s results since joining Unicorn Society in 2018:
- 15-20% revenue growth year over year
- In 2024 alone, over $100,000 in additional top-line revenue
- Sustaining a 25% net profit—the highest in company history
What’s even more exciting is how this opened doors for long-term investments:
- Investing in the team and facility
- Buying the gym building (during the middle of COVID!)
- Building a real estate portfolio worth over $6m
AND as a cancer survivor driven to give back,
Ben has raised over $125k for the Leukemia and Lymphoma Society
As always, I got to be real with you…
We can’t guarantee these kinds of results.
Ben is an exceptional leader, gym owner, AND a savvy real estate guy. But it feels damn good to have played even a small role in helping him build his empire.
So whenever you’re ready,
Would love to chat about how we can help you do the same.
Truly gutted to miss Vegas waaaaaah,
Mark
PS: If you’ve been wondering whether it’s time to step off the gym floor and step into the role of visionary leader…
The Unicorn Society might just be what you’ve been looking for.
The first step is a 10-minute brainstorm call.
Book yours HERE.