Business Survival in 5-Steps

Five words spilled out of me when I first sat down to put my philosophy on small business ownership into words:

  1. Strategize
  2. Act
  3. Reflect
  4. Adapt
  5. Repeat

I stared at it, asking myself: How do I build this into the framework of a book about how I run my business?

Eventually I came to realize that I apply these five steps in every aspect of my life. 

From nightly to-do list design, to preparing annual company marketing calendars, and even to how I raise my boys at home, every significant move I make revolves around planning, execution, reflection, adjustment, and repetition.

The more I considered the contents of my treasure chest of small business ownership wisdom, the more I realized the best value I have to offer resides in steps three and four of this list. I’ve owned and operated a brick and mortar fitness business for well over a decade now, having made just about every mistake imaginable as an employer, tenant, marketer, and business partner.

The pages ahead will take you on a ride through the landscape of business ownership reflection and resulting adaptation from the last several years of my professional life. I will consider this project a success if I keep you from avoiding even just one of my biggest mistakes in your entrepreneurial journey ahead.


PS: This is one of the ONLY times of year that you can enroll in the Unicorn Society.

This is your final window to get personal coaching with Keeler, yours truly, Ben, and MF until 2024. 

We’re closing applications next week.

In addition to coaching for you (and your team!) US Members get access to our library of on-demand courses, quarterly retreats in super cool places, bi-weekly group coaching calls, free admittance to Business for Unicorns live courses, and more.

Learn more HERE.