We’re spending too much time celebrating the easiest part…
What’s that you say? You’re opening a gym? I’m so proud of you. What an accomplishment!
Opening a gym isn’t actually all that difficult. Keeping one open, on the other hand, is something worth celebrating. Ten gyms may open in your market in the next year. Nine of them are unlikely to ever sign a second lease.
Most new facility owners are interested in owning a successful gym, but few are excited about the process of building one. The second lease is the reward for the process-oriented few…the ones who practice what they preach to clients every day, and enjoy the journey instead of longing for the destination.
Celebrate the second lease.
-Pete
PS: Want to swipe Mark Fisher’s done-for-you 2025 marketing calendar?
Then you’ll want to check out Mark’s upcoming (free) training on Monday Dec 2nd from 10:30a to 12:30p est.
Live attendance is encouraged, but we’ll share the recording with registrants only.
Click the link below to reserve your spot and get access.