There just isn’t a definitive recipe for constructing a great gym culture.
Peter Thiel once said, “The paradox of teaching entrepreneurship is that such a formula necessarily cannot exist; because every innovation is new and unique, no authority can prescribe in concrete terms how to be innovative.” This rationale can be applied to the idea of recreating an existing culture in a different space; it is simply impossible without all variables being identical.
If your goal is to convey a culture that is authentic to your team, the game plan can’t be to standardize the personality of your brand or training environment permanently. You can maximize the authenticity of your existing culture by making sure that your employees feel free to, for lack of a better term, “let their freak flag fly high.”
If you’ve hired employees who possess the ability to be both flexible and reactive in their coaching style, and give them the autonomy that encourages them to be themselves while engaging with clients, you’ll end up with a gym that has character as opposed to manufactured culture.
Your clients can tell when you’re trying to fake it, and they’re eventually going to see through your insincerity.
-Pete
PS: Whenever you want even more BFU in your life, here are some free resources:
- Follow BFU on Instagram HERE.
- Follow the BFU podcast HERE.
- Subscribe to Mark’s YouTube channel HERE.
- Pick up a free copy of Mark’s fitness business book HERE.
Pick up a free copy of Mark’s Little Book of Gym Marketing Secrets HERE.