Gym Sales Training Workshop

Why more gym leads won’t fix your sales—and what actually converts them into long-term members

The typical gym owner thinks more leads will solve everything.

They hire agencies to run ads, 

They run referral campaigns, 

And they use the little free time they have to “get out in the community.”

But more leads don’t help if the conversion system is crap.

Revenue stays flat, the active client count doesn’t budge, and you start to wonder if maybe you stumbled into a bad market.

But there are gyms that are thriving, even in the competitive landscape of 2026.

Gyms that grow consistently aren’t just better at marketing…

They build a system that reliably converts leads into members

And that’s exactly what we’re installing in this workshop:

The Conversion Code: 

The 4 Sales Pillars of Million Dollar Gyms

April 16th 

11:00 AM EST

LIVE 90-Minute Workshop

CLAIM YOUR SEAT

Here’s What We’ll Cover:

  • Hot Lead Follow-Up in 2026 – What the top gyms do in the first 72 hours and why most gyms blow their chance
  • Starting the Coaching Relationship in the First Conversation – How to shift from “selling a membership” to positioning yourself as a trusted guide from minute one.
  • Offering a First Step that Feels Easy – How to structure the right test drive of your services that makes it easy for clients without devaluing what you do
  • The Quality/Quantity Formula – How the best gyms balance barriers and friction with ease and volume
  • The Most Important Asset Most Gyms Ignore – How to use your list of old leads to drive sales this week

Registrants will also get:

  • The Conversion Code Audit
  • Updated BFU Sales Script
  • Workshop Recording (7 Days of Access)
  • 10-Minute Implementation Call
  • 1 Free Ticket to Seattle BFU Retreat in September

You opened your gym to change lives and build something for your community.

And “more leads” alone won’t get you there.

This is your chance to learn the system used by the top performing gyms in the industry.

Claim your seat below.

CLAIM YOUR SEAT

Hope to see you there,

Mark

MF Signature BFU

PS: Can’t make it live?

No problem. 

We’ll be sharing 7 days of access to the recording to those who can’t attend live.

However since this one is a paid event, 

We’ll only be making it available to paid attendees, as it wouldn’t be fair to share with the whole list.

Learn more and claim your spot HERE.

Don’t want to hear about this workshop again? Click HERE and we’ll spare you till next week.