Honest Business for Unicorns Review
A Real-World Look at How Coaching Helped One Gym Owner Scale Revenue and Reclaim His Time
Jesse used to work 100+ hours a week in his gym.
He was coaching, running the business, and doing all the things.
Now it’s not like he was flying totally blind. He was reading books and putting in the work to figure out the best path.
But he was doing without anyone who’d actually been there. And he made up for the uncertainty gap by just working harder.
Then he made my favorite kind of bet: on himself.
He invested money to buy speed.
The year before Jesse started working with BFU, his gym did $81,775 in total revenue.
- Over the last 12 months, his gym made $523,126.
- He moved into a space 3x the size.
- He’s off the coaching floor.
- He joined the Leadership Society, our cohort of top performing gym owners.
- And he got married in October.
(Though… tbh, I don’t think we can claim much of a role in the whole marriage thing. That was all Jesse.)
He’s traveled to New Zealand, Australia, Paris, and London. And Greece is on the calendar this summer.
And while the above is awesome for Jesse, here’s what else is cool…
His team now has a 401(k) match, salaried positions, six weeks of paid maternity leave, and health insurance starting this year.
Not only is Jesse impacting clients and creating an amazing quality of life for himself and his family,
He’s taking care of his people.
Now he’s planning for more locations. And I feel lucky as hell to get to ride shotgun and cheer him on.
If you’re curious what a path like Jesse’s could look like for your gym,
The first step is a 10-minute intro call.
Book yours HERE.
Jesse rocks,
Mark