The AI Playbook for Gym Owners in 2026

How real gym owners are using AI day-to-day—and why most advice you hear is missing the mark

Many gym owners are barely using AI.

Or using AI in ways that are actually counter-productive.

I recently asked 23 of the smartest gym owners I know how they actually use AI. 

Specifically, I had them ask their chatbot of choice to make them a report with some specific questions I wanted answered. They all sent me their results to review and analyze.

Here are two things I learned:

1) Most of them are using it multiple times a day.

2) They’re doing different stuff than what you commonly hear being suggested.

On the one hand, this is good news. There are some clear trends and some actionable stuff. And it’s not rocket science.

On the other hand, if you don’t get this right, you do risk competitors pulling away. The small hinges are already swinging pretty big doors. 

And things aren’t exactly slowing down. If you’re not using AI multiple times every day, now’s the time to get onboard.

I’m sharing what I’ve learned in a 90-minute webinar on Thurs Feb 12th at 11a ET.

The AI Playbook for Gym Owners: 

How to Use AI in 2026 to Make More Money, Help More People, and Save Hours Every Week

CLAIM YOUR SPOT

Sponsored by:

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We’ll cover:

  • The 3 use cases where top gym owners spend 70-80% of their AI time
  • The pitfalls to avoid so you don’t make your brand look like a tacky-ass AI-slop factory
  • Brutally honest real talk about where AI hype doesn’t meet AI reality
  • AI’s impact on effective social media and email marketing in 2026 
  • How things are likely to change in the next 12 months
  • A simple action plan to integrate AI that will actually improve business results

Whether you’re an AI master or AI novice, there’s going to be lots of takeaways for using AI as a gym owner in 2026.

This one isn’t paid btw. I’m offering it for free. I don’t even have an AI course to sell you. 😉

I just know this topic really matters. And it’s going to keep being a bigger and bigger deal. And a ton of gym owners are spinning their wheels here because the hype machine is totally out of control. 

All you have to do is sign up.

(And I’ll send you the recording after if you can’t attend live.)

CLAIM YOUR SPOT

Excited to navigate the impending robot takeover with you,

Mark

MF Signature BFU 8

PS Want more customized support in leveraging AI at your gym?

We bake (the appropriate usage of!) AI into everything we do with our gym owners.

If you want to see our process for helping gym owners create more income, impact, and freedom,

Book a 10-minute intro call HERE.