How to Run a Gym Flash Sale Without Losing Money
Avoid common flash sale mistakes and learn how gym owners can use offers, branding, and consistency to build a stronger business.
Happy Saturyay from Atlanta, GA where I’ll be speaking at the Alloy Personal Training National Conference!
Today’s servings of podcasts:
1) Mateo Lopez from Kilo is both a good pal and font of hard won gym business wisdom.
In this chat with Keeler he covers:
- What people get wrong about “values”
- How gyms drop the ball with living up to their brand promise
- The role that (strong!) opinions play in standing out from the crowd
Listen below:
Your Logo Isn’t Your Brand (And Other Hard Truths for Gym Owners) with Mateo Lopez of Kilo
Listen on Apple
Listen on Spotify
2) Next up, we’ve had the honor to work with Andrea Lawson on and off for years.
So I’ve seen firsthand how she’s continued to grow and develop as a gym owner.
I was fist-pumping through this podcast because she covers many sticking points for gym owners:
- How to do flash sales right (and wrong)
- The proper framing for front end offers
- Why building a flywheel of consistency is the key to sustainability when things get hard
For refreshing real talk, click the link below:
The Perfect Storm: Running a Gym When Everything Goes Sideways with Andrea Lawson
Listen on Apple
Listen on Spotify
Ready to start celebrating Halloween effective immediately,
Mark

PS Whenever you’re ready to work with us to build a gym and life you love,
Here are two ways we can help:
1) Join the Unicorn Society
A mentorship program for gym owners that shortcuts the path to more income, impact, and freedom.
Think of it like franchise-level business-in-a-box support, but customized for your business. And without spending hundreds of thousands of dollars upfront and paying royalties for life.
To book a Unicorn Society demo call, go HERE.
2) Sign up for BFU Leads Engine
Want more leads and more clients?
With BFU Leads Engine, you’ll get:
- Paid Meta lead generation
- Organic lead generation strategies
- Follow-up and sales training
- Coaching and implementation support
For less than $100 per week.
To book a Leads Engine demo call, go HERE.