I recently did an interview with my pals at Wodify
Cory did a great job with this interview and we covered topics like:
- Why “more leads” usually isn’t the first fix and what to do instead
- Missing session standards that kill retention
- The 72-hour follow-up window system that converts more leads into members
- “Freshies vs. Ghosties” ← this is an important way to think about your list!
- Simple reactivation plays you can copy-paste
- Leadership in gyms: expectations, transparency, and some hard lessons
- Structure = Freedom: understanding your core numbers and the SOPs that keep chaos in check
Click below to watch it on YouTube:

I love gym business stuff and I love YOU,
Mark

PS: Whenever you’re ready to work with us to build a gym and life you love,
Here are two ways we can help:
1) Join the Unicorn Society
A mentorship program for gym owners that shortcuts the path to more income, impact, and freedom.
Members get one-on-one coaching, in-person events, a library of done-for-you SOPs, daily Office Hours, weekly trainings, and more. PLUS access for your entire team.
Think of it like franchise-level business-in-a-box support, but customized for your business. And without spending hundreds of thousands of dollars upfront and paying royalties for life.
2) Work with Keeler or Me in a Mentorship Day
Spend a day with Keeler or me over Zoom or in NYC.
We’ll study your entire business from top to bottom: your marketing, finances, team performance, and more. Then we’ll collaborate on a customized plan to take action for the next 3-6 months.
Perfect for “non-joiners” who don’t need ongoing support but want Keeler or me to review every nook and cranny in your business.
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To learn more, book a 10-minute intro call HERE.