Is Business for Unicorns legit?
Before prospects say yes, they need to trust you, your process, and themselves
A lot of your prospects are reluctant to trust your gym.
They’re asking:
- Can I trust this person and their intentions? ← Character Trust
- Can I trust this process to actually get results? ← Competence Trust
- Can I trust myself to be able to follow through? ← Self Trust
These are pretty reasonable questions.
And the bar gets even higher if they’ve had negative experiences in the past.
As you think about the messages you share on your website, in ads, in emails, on Instagram…
And you think about the conversations you have with prospects…
It’s worth asking how to help them answer each question.
FWIW, we have to answer the same questions when a gym owner is interested in working with us.
And on balance, many gym owners are even more skeptical than a typical gym prospect.
To that end, I wanted to share a (super short) video.
It addresses the first question.
Because if we don’t get that right,
We don’t earn the right to help you answer the second two questions.
The trust-cession is real,
Mark
PS: If you already think we’re credible but aren’t sure about the other two questions,
The best way to get clarity is a demo call.
We can share more about our process and clarify the support you need for your situation.
To learn more, the first step is a quick 10-minute intro call.
Book yours HERE.