Is Business for Unicorns Legit?
Why Trust Is the Real Answer to Whether Business for Unicorns Is Legit
I’ve shared a version of this message several times.
But it warrants repeating because it’s mission critical.
“Repetition is the mother of mastery.”
When prospects are considering your gym, they’re asking three things:
- Can I trust this person and their intentions? ← Character Trust
- Can I trust this process to actually get results? ← Competence Trust
- Can I trust myself to be able to follow through? ← Self Trust
So many of our possible clients have had horrible experiences with fitness.
They’ve tried different things at different times, and they didn’t stick.
Or if a given solution did stick at one point,
They’re paying attention to your gym’s marketing now. Which means they’re considering trying out another solution.
Consider the content you put out into the world.
When you look at your website, emails, or Instagram profile..
And you think about the conversations you have with prospects…
How effectively are you answering these questions?
Pro tip: they all matter, but the last one is often where people get tripped up. Even if they think you’re credible.
But being credible is table stakes.
(If you want to model some content that you could adapt for your gym, check out the video below.)
Trust is the foundational currency of business,
Mark
PS: One way to build trust is to be valuable without asking for anything.
To that end, BFU offers 30-minute calls at no charge.
The calls are with BFU coaches — and actual gym owners. They’ll run you through the same audits we use with clients and point you in the right direction to build a gym and a life you love.
If you want help implementing, that’s great.
If you want to go and do it on your own, also awesome.
Book your 30-minute call HERE.