Today’s menu includes some firm (but loving) real talk.
First off, if you’re happy with your results in your gym…
This email is not for you.
If that’s the case?
I’m high-fiving you! Keep doing what you’re doing. Proud of you!
But if you’re NOT currently seeing the results you want in your business…
It’s because of the decisions and actions you’re taking.
Or in some cases, NOT taking.
You see, getting momentum in your business can be tough. Particularly if you’re starting from a standing start. You have to push extra hard at first to get the flywheel going.
Listen, I’m all for boundaries and shutting your brain off.
I also know family situations can reduce your available capacity. (Says the guy with a two-and-a-half-year-old…)
But sometimes you have to get up an hour early for 3-6 months. And sometimes you have to do some extra work on the weekend to get ahead.
At the end of the day, the time working ON your business is the ultimate constraint. When you never have time to do anything but be reactive and frantically catch up, you’re not going to get anywhere.
So you may need to just suck it up for 3-6 months and make the time.
If you add 5-10 laser-focused hours per week for 3-6 months
You can completely change the trajectory of your business.
This goes best when it’s 1-2 hours per day, pretty much every day, first thing in the morning.
(I know that’s hard if you have super early sessions. But it may be necessary for a period of time.)
Here’s how you spend this business-building time:
- Marketing activities like writing emails and prepping Instagram posts
- Preparing and executing a marketing calendar of offers that give your prospects a reason to raise their hand and take action
- Time-of-day appropriate lead nurture, and lead follow-up via emails and Instagram DMs
- Reaching out to current clients to schedule check-ins and make CERTAIN they’re happy and getting results
- Building systems for things to delegate, starting with lower level admin stuff and ramping up to higher level activities like program design and training sessions
- Some education to develop skill sets (I say some, because if you overdo it here and spend all your time learning but not doing, you fell into a trap)
None of this stuff is rocket science.
But it’s all too easy to let the chaos of your day prevent you from doing the proactive work to build momentum.
Because here’s the truth.
No one is coming to save you.
YOU have to do the work to build the skills and build the systems. And you can’t do it only when you feel like it.
You have to do it consistently.
And if you’re already doing this and just not seeing any results
Month after month after month
You have to do something different.
This is usually where you need to ask for help.
And this can be a blow to your ego. It’s tough to admit you’re stuck.
But if there’s one thing I’ve learned over and over again, is that NO ONE can see themselves or their own business clearly.
Self-awareness may be the master skill. But you can’t see yourself clearly in a vacuum.
Sure, some people can have long stretches of success figuring it out on their own.
But if you’ve read this far, I assume that’s not your current situation.
Or at the least, you think you could be doing better.
Because if you COULD hit the speed of growth you want without help? It would already be happening.
But here’s the good news…
You could be 12 months away from a totally transformed business.
And the 12 months are going to pass, no matter what you do.
Alternatively you could keep spinning your wheels. You could keep hoping this coming New Year — or spring or fall — will finally see your gym burst past its plateau. And another year could pass where you’re standing still.
How do you think your business — and life — would change if you decided that 2025 was the year you were going ALL IN on your dreams?
What do you think would change if you committed to daily work ON your business?
What if you had support from a team that knows exactly what you’re going through?
Because we’ve all been there.
Because we’re still doing the work every day.
And because we’ve worked with tons of gym owners just like you helping them to create the results they most want.
2025 could be another year of running on the hamster wheel.
Or it could be the year where it all finally clicked for you.
And if you need help?
Check out the PS.
I’m direct cuz I lurve you,
Mark
PS: Our mission is to help gym and fitness studio owners build a business — and a life — you love.
If you want to see a (short) video about how we help gym owners create more income, impact, and freedom…
Go HERE.