“How can we improve?”
“Is there anything we can help you with?
“Are you happy with our services?
Vague questions…one after another.
You know what vague questions will get you? They’ll get you a whole bunch of vague and useless answers…that’s what.
If this type of hazy inquiry is the only way you solicit feedback from clients, then you have no business complaining about the randomness of the insights to follow.
The actionable and important initiatives you’re in search of will begin to present themselves when you increase the specificity of your questions.
Instead of:
“What’s the biggest frustration for you as a client?”
Try:
“How can we improve our scheduling protocols so as to make booking sessions a smoother experience for you?”
“Are you satisfied with the way we go about billing for our services? How could we clean that process up for you?”
If we were to invest in a single piece of equipment to improve your training experience, what would that be?”
Specific questions get specific answers. Put them to use.
-Pete
PS: Are you a gym owner with at least 30 clients looking to add $3k-$5k to your monthly recurring revenue?
Then you may be a perfect fit for the next round of BFU’s Gym Growth Blast-Off.
Want details?
Book a 10-minute brainstorm call HERE.