Public declarations of self-worth do little to entice me. I’ve never once felt compelled to place “best baseball-specific fitness facility on the planet” in our company Instagram bio, though I believe the description to be accurate.
If a gym owner feels compelled to tell me how amazing his training environment is, how he’s got “the strongest gym in town,” or the best god-knows-what he’s plugging, I take it with a grain of salt.
If his clients go out of their way to tell me the same story, however, I can assume the place is legit.
The best of the best don’t have to remind me how good they are, because everyone else is already looking to do that for them..
-Pete
PS: Whenever you want even more BFU in your life, here are some free resources: