Three is Enough

Be it while selling, writing, or coaching, I lean hard on the rule of three.

Interns are encouraged to limit instruction to no more than three coaching cues during a given exercise so as not to overwhelm the athlete. My presentations are broken into three sections, each featuring three primary concepts, and three action items, so as not to overwhelm the audience. And prospective clients are pitched on no more than three potential service offerings when first introduced to our model, so as not to introduce decision fatigue during the evaluation process.

Too much of anything can distract from the best option or approach, so the rule of three will allow you to declutter the mind of the person in front of you and accomplish the objective of truly educating. 

After all, you haven’t taught anything until someone has learned.


PS: Whenever you want even more BFU in your life, here are some free resources:

  • Follow BFU on Instagram HERE.
  • Follow the BFU podcast HERE
  • Subscribe to Mark’s YouTube channel HERE.
  • Pick up a free copy of Mark’s fitness business book HERE.
  • Pick up a free copy of Mark’s NEW! Little Book of Gym Marketing Secrets HERE.

PPS: Are you a gym owner with at least 30 clients looking to add $3k-$5k to your monthly recurring revenue?

Then you may be a perfect fit for the next round of BFU’s Gym Growth Blast-Off.

Want details?

Book a 10-minute brainstorm call HERE.