Your Content Bank

Everyone hears crickets when they publish their first blog post. Everyone accrues an embarrassingly feeble view count on their first handful of YouTube videos. 

Repeat after me: Everyone starts at zero.

But you’ve got to keep going. You’ve got to trust your inner voice. Your material may actually be pretty solid, but it has not yet found its audience. 

Did you know that Dan Brown’s first three books were effectively a failure prior to the release of The DaVinci Code? He put them out into the world, people chose not to buy, and he didn’t instantaneously become the Dan Brown we all know today.

You know what happened to all three of them after the DaVinci Code took the world by storm? You guessed it, they went on to be best sellers.

The book Deception Point wasn’t really all that different in style and quality from the DaVinci Code, it just hadn’t yet found its engaged audience. 

Maybe now would be a good time to reintroduce some of your early work. You’ve worked too hard to find your voice, and the people who have announced they value it, to let the old stuff languish in the archives.


PS: Here are four ways to get more BFU in your life:

    • Learn more about our coaching group The Unicorn Society HERE.
    • Subscribe to our Business for Unicorns podcast HERE. 
    • Subscribe to Mark’s YouTube channel HERE
    • Pick up a copy of Mark’s book HERE.

PPS: Want another awesome FREE resource?

Mark is doing a free training where he covers all kinds of benchmarks that gym owners need to know. To help as many gym owners as possible attend, we’ll be holding the training twice. So you can pick from one of the following two options:

    • Friday October 13th @ 12pm est
    • Saturday October 14th @ 12pm est

He’ll share with you the exact numbers used when analyzing a gym’s performance, as well as give you direction for how to fix underperforming numbers.

Attendees will also receive a dead simple plug-and-play spreadsheet to input their numbers and see how they fare, as well as a PDF with the slides for further review.

And it’s totally FREE.

All you need to do is sign up at the link below and choose which time works best.