How to Make Compelling Offers that Convert with Mark Fisher

Speaker: [00:00:00] 1, 2, 3, 4. Welcome to The Business for Unicorns podcast, where we help gym and studio owners create a business and a life they love. I’m your host, Michael Keeler. Join me and the business unicorns team each week for actionable advice, expert insights, and the inside scoop on what it really takes to level up your gym.

Get ready to unlock your potential and become a real unicorn in the fitness industry.[00:00:30]

Hello, fitness business nerds. What’s up? Welcome to another episode of the Business Unicorns podcast. I’m here with Mr. Mark Fisher. Mr. Mark Fisher, how’s your week going?

Speaker 2: It’s good. I’m terrified. Of what? I never, I’ve never, I don’t ever do this, but I, for whatever reason, I dunno, my, my wife is in Tulum for a vacation with some girlfriends, which is like exciting for her.

And so that [00:01:00] I’m in the house all alone today and I took a break. Yeah, I’ve never done that. I’ve never taken a break in the day before, but I hear people do that. So I took a break, right? And I put on Netflix, have you seen this movie? House of Dynamite?

Speaker: No. Some people were talking about it recently, but I have not seen it.

Speaker 2: Oh, it’s, it’s terrifying. Like I’m only like 20 minutes in, but it’s basically there’s like a nuclear weapon launch and you’re like, everybody’s it, it’s, this is like a horror movie. But I feel good too because I’ll force my daughter to allow me to watch a little bit of tv. ’cause usually she’s a little TV hugger and I’m like, okay, this is better than nice.

The other thing, [00:01:30] the HBO series industry, which I’ve been watching for four years. Because I watch 10 minutes at a time. Mm-hmm. And it is, it doesn’t go more than seven minutes without sex and drugs to say nothing of the profanity. And I, I’m a cool dad, but there’s only so much I’m exposed my three through whole daughter to various hedonistic stuff.

Speaker: I love, I love that you’re take a break. Watch is about nuclear holocaust. Just, I wouldn’t have done it. Just No, no big deal. Just taking time. Bomb. I drank too much coffee today too. Anyway, but anyway. But this, this

Speaker 2: [00:02:00] is apropos because today we’re gonna talk about offers for your gin.

Speaker: So appropriate, what a smooth transition I’m gonna make.

So yeah, today we are gonna talk about actually making offers for your gym and it’s actually, I think one of the lead magnets, one of the tools we put out there for a while. It’s been one of the more popular ones. People really love it and I think for good reason. Maybe let’s start by maybe just defining this very basic term.

When we talk about making offers to your clients or making offers as a gym, can you just say what we mean by

Speaker 2: that? Yeah. Right. What a, what a weird time in part because, uh, I, I, we should just [00:02:30] acknowledge here that there was a book that you’ve, I’m sure heard of as I’m sure it’s inescapable for anybody, uh, called a hundred million dollars Offers.

At any rate, the offer matter and with, with Love for Her Hermo, it’s a little bit played out, I think. The overall idea that an offer is very important is a good idea, and it was one that Hor Hormoz uniquely understood. And a lot of listeners are probably familiar. He got his start running a coaching company for gyms called Gym Launch, and the reality is the, this [00:03:00] sort of.

What many would say is a bait and switch six week offer is maligned by many and probably rightfully, there’s things about that offer that might not work. But as we start a conversation around what are good offers for gyms, I think the thing to appreciate is, look, it was a free offer, which people like, so that automatically increases volume massively, at least in theory.

And it also was promising a very specific benefit, and I think. If anybody had success that and did it well, they really did deliver on fulfillment, right? So we’ll leave aside. The issue for a lot of gyms in practice was they didn’t fulfill great, so then they burned through their local [00:03:30] market. They did some brand damage, which can matter in gyms the way online businesses, there’s a another, frankly sucker that you can find the next minute anyway, if you’re an unscrupulous online actor.

Gyms are a little bit different. But at any rate, the thing that I think is important to understand is. If you people have read the book, a hundred million dollars offer, I think. I think actually it’s a pretty good read. There’s a lot in it that I think is valuable and I would note that for gyms, however, this whole concept of makes such an unbelievable offer.

People feel [00:04:00] absolutely stupid for saying no. It’s unbelievable. I question how important that is for a brick and mortar gym. That’s only other competition is the nearby area, but we still need a clear. I think we’ll talk about a few things that make a good offer, but the first thing I’ll put out there is something that’s just like obvious and easy to understand, right?

Like a clear thing that’s obvious and easy to understand. And again, you could say what you want about the six week offer. Like it, it’s valuable ’cause it’s free and it’s obvious what it is. And there and that offer, particularly they’re selling it as a [00:04:30] program instead of like, come try free workouts. At any rate, I’ll pull up there.

But I think that’s the first thing I’ll say about an offer. It gives people an obvious and easy way to get started and take a next step. It’s clear.

Speaker: Yeah. Yeah, so I think that’s a good background. And even for people listening who don’t know anything about Alex Ramzi or the book or the offer that was very popular for a while, I still think this idea of thinking about the campaigns you run, deals you sell as offers, I think is actually really good language.

Because when I think of an [00:05:00] offer, I think of an invitation. Yeah. When you’re offering someone something, you’re like, you’re setting up an invitation and just like you were planning for a party, you want that invitation to be really easy for people to say yes to. You want it to be at a time and a day that’s convenient.

You want it to be easy to understand whether I’m asking you to bring anything or not, what to wear you, how to get there, right? So I just love the, just the, the energy of the idea that you make offers to people. Um, and I think one of the most important things about what we’ll cover today, this is very clear in the [00:05:30] free.

Resource that we have is that one of the most important things about making good offers? And we’ll get to what makes a good offer, but one of the most important things is making it for someone in particular. So we have like very specific audiences that we think about when we’re crafting offers as a gym owner.

So you, I thought maybe we’d start maybe just going through who are the kind of main audiences we think most gyms should be thinking about when we think about how to craft these offers?

Speaker 2: Yep. Yep. So. We think about three big buckets, and this is crude and you could slice this up a little bit more, but to keep it simple, [00:06:00] for most of you, you have your current clients, you have former clients.

These are people that have been a member and done whatever your ongoing core offer is, but for whatever reason are not currently working with you. And then you got everybody else, right? And everybody else we refer to as your never been clients. Uh, I wish we could go into greater detail about this. I always like to say this is, if you’re in the unicorn side, I’d love to bake this all out for you, but just give you some sense of this.

It is worth knowing that we’re assuming that anybody that you have contact information for, assuming we have a well organized database, [00:06:30] that you have acquired their number with some sort of obvious professional interest on their part for your business in any gym, that the number of people that have never done anything is going to be much larger, right?

And that’s why it’s so valuable to periodically go back in. We’ll talk a little bit more about how you might use this giant list of offers, which you can get free at the link here in the show notes. You want to keep going back to that list, I think in particular with some frequency, because these are people that again, presumably have expressed interest, but haven’t come in [00:07:00] yet, and you wanna keep your, to your point, making invitations, right?

Remember, we’re not being pushy, we’re not demanding, it’s not high pressure. We’re just making invitations. The case now is the right time, right? Having said that, you also have an opportunity to speak to your former clients. Importantly, they might get a different kind of offer because that relationship is different, right?

It’s a very obvious example. Someone that’s never done anything with you, it’s probably not coming in on a prepaid offer for some kind of discount. They’re not signing up for the year. They don’t know you, right? On the other hand, it’s not [00:07:30] impossible for a former client to. Maybe come in and prepay for an entire year if they’ve been away for a while, that would be possible.

I’m not necessarily advocating for that. I think prepays and I’ll say, I think can be done well or done poorly. I’ve spoken about this elsewhere. You can find my thoughts on this, on my YouTube channel, but. I think those types of people are gonna get different offers. And then just to close the loop here, your current clients are sometimes gonna get offers.

Yes. Sometimes they might get perhaps a prepaid or maybe like an upgrade offer of some kind. And sometimes you’re just giving [00:08:00] them messaging. So we’re thinking about the calendar for how we’re talking to the people in your audience. Those are the three big buckets and we’re making different. Offers and messaging them differently because the relationships are all very different.

Speaker: Yeah. Yeah. Really well said. Yeah, and I think that this is something I think a lot of people struggle to wrap their head around. We talk to Unicorn Center members all the time, and I’m talking to them every day, and I think sometimes they struggle to really put themselves in the seat of those three audience members and think about what would they need, what is the next [00:08:30] right step to invite them to.

Yes, yes. And that’s an exercise almost an. Acting right. So really put yourself in the empathy, of course, and put yourself in the seat of this other person and think about what they would need. Because if you’re not good at that, then you might do exactly what you just mentioned, which is take someone who’s never bought anything from you who’s on that list of never been clients, and the first thing you offer them is an eight week, $1,200.

Program that might work for some of the people some of the time. Yeah. But the very first thing you’re asking people to do, who you’re just [00:09:00] getting to know and trust you Yeah. Is to commit to eight weeks and $1,200. What a, how do, how could you make that easier? Yeah. How can you make that easier? Yes. Same thing with with your current members, right?

Who you might not be making a ton of offers to buy more things, but you’re making offers to bring in their friends and refer people you’re making offers to maybe upsell. To come in a little bit more from time to time or buy some add-ons. You’re, you’re making offers maybe to come to events and social functions.

Mm-hmm. And thinking through how do you make those offers and invitations even of your existing [00:09:30] members as easy as possible for them to say yes to? Yes. And that includes the digital experience. Of saying yes to it, right? So not only, I think as you said at the very beginning, should this offer be easy to understand but should be easy for me to click a few buttons and take advantage of it should be easy for me to click a few buttons and digitally claim whatever invitation or offer you’re making of me, which I think maybe is maybe one of the second most important features.

Aside from the offer itself. Being clear the process Yes. Of me saying yes to it. Yes. [00:10:00] Simple as hell. Yep. For me to do. And that’s often hard. But I think I just wanted to highlight that it’s really is an exercise in putting yourself in the shoes of these folks and saying, what is the kind of offer they’d be thrilled to get?

That’s easy for ’em to understand, easy for ’em to say yes to. And for each of those three audiences, it’s gonna be different. That’s gonna be different. Yeah. Let’s keep diving into what else makes a good offer. We’ve already said two things by default, which is should be easy to understand, easy to technologically take advantage of and say yes to.

What else matters here? Fisher,

Speaker 2: I think this is [00:10:30] silly, but word saying out loud, it has to be valuable, right? Mm-hmm. It has to be valuable and attractive, and that’s gonna be relative based on what the offer is, right? Because I think if we zoom out. I think of two big buckets of offers, right? Because we should note this list of offers for the most part.

Are offers that you would run in a time sensitive fashion? We’ll pinhole that. ’cause in a moment we should talk about urgency and scarcity in the role that plays for how we’re thinking of these offers. But most of you have another kind of offer that’s always available, some sort of [00:11:00] evergreen offer that you’re always available.

First step that’s different than these sort of time sensitive offers that give people an incentive to take action now and that first thing you want them to do. Is broadly could be called a frontend offer, and then there’s two versions of that. There’s a low barrier offer and a premium priced frontend offer, right?

A low barrier offer often is thought of, you got workouts. I wanna try workouts. I get it. You do training, we do programs. I understand. And of [00:11:30] course, ultimately what they want is a result. But the process they’re looking for, the thing they often want is, I wanna try, I wanna do workouts. Do you have workouts?

Can I try your workouts? So we think of the low bear offers a try before you buy, which is often, but not always. Under a hundred dollars, it’s maybe a few weeks. Again, it can look like different things in different models. But the premise there is you’re letting them try something before they’re making like a bigger commitment, and you can think of that as a step towards whatever your core offer is right now.

The other offer, which we don’t use as much, but is I think [00:12:00] on this list, there’s versions of this is a premium price front end offer. Now this might be a 4, 6, 8, even 12 week program, and these can be very expensive. This sort of offer. It’s not uncommon online coaching space. This, a lot of gyms are like, what?

You had to sell like $5,000 for 12 weeks. Now the thing to understand about that offer is you have to be gifted at sales, number one. And number two, it’s not a marketing play, it’s a sales play. So what I mean by that, the Blow bear offers can be a marketing play [00:12:30] because you can send an email and say, Hey, we have five spots for local men and women looking for this particular result to start in the new.

Uh, our new program, it’s launching January 1st. Whatever. I’m making updates. And you can claim your spot for $99. Okay. It’s not a lot of money. You talked about the benefits of things that I want. You might even be able, in general, we’d like people to get on the phone first. So as per our previous point, in the spirit of keeping things frictionless, usually it’s respond with.

Interested, right? [00:13:00] It’s because you just want them to raise their hand and make it as frictionless as possible to do something. Though you could, depending on your volume and your skill at copywriting and your ability to build landing pages and all that stuff, you could do a Stripe page and just send ’em, write the checkout.

Okay? Now, that’s obviously better in many ways for you because it’s more scalable. They just go right to the thing. Most of you, most of the time, it’s probably better. Just try to get them on a quick phone call if you’re doing a premium price front end offer. To state what I hope is obvious, you will never just be sending them to the landing page to here, go check out the thing.[00:13:30]

It doesn’t matter how good you are at writing, long form marketing copy and sales, and again, I question how valuable that stuff is. It probably, it even is at this point as we approach 2026, but the first thing you’re selling. Is getting on a phone call, right? And then it’s on the phone call itself. The skilled gym owner can sell oftentimes a very higher priced program, but I think not only does the owner need to be good at sales, whoever’s doing the call needs to be pretty accomplished to sell a relatively higher ticket.

In practice, that’s [00:14:00] only a really good fit. When someone has, I don’t well this term, but when someone has what’s called the bleeding neck, right? When someone is, I’m ready to take action, I’m in pain. I’m ready for transformation. Fantastic. Go full Tony Robbins on them, sell them the big thing, and then, yeah, deliver.

And by the way, you can do that in a high integrity way, where you really deliver, you help ’em take a lot of action upfront, and that’s amazing. And in practice, that’s not gonna be the case to everybody you talk to. If you’re casting a wide nut net, not everybody’s gonna have this profound bleeding neck, and you’re not gonna be like, so tell me about how terrible your [00:14:30] life is without fitness, how much it’s costing you to not be fit, where it’s okay, just settle down.

A lot of people are just like, I don’t know. My doctor says I’m supposed to work out. That’s not to say that they don’t have an underlying emotional need. You get to, you should, but I just wanna make the point that there’s these two types of offers. Regardless. Most of the time you’re trying to get them to the sales call, but in practice, particularly when you’re dealing with the Neverman clients, if you’re not trying to drive them into big sales, a big robust program for a lot of you, if you’re just moving them towards your membership.

[00:15:00] You want them to just try the thing. Try what you have to offer. Anyway, I’ll pull up there. I’m sure you have some thoughts to interject, but that’s, it has to be relatively valuable for what they’re investing.

Speaker: It’s the distinction. Yeah. It’s gotta be valuable. It’s a great distinction. And when I think I play a kind of hard ball with a lot of our unicorn side members, I’d say, unless you are.

Regular memberships the thing that you sell the most of and you’re the best at, unless you’re really bursty at the seams. I don’t need you to be spending time on some sort of new creative high-end offer. Yes. Yeah, yeah. Focus on filling up the thing that you do best, and then there’s a handful out there of you [00:15:30] listening who really should consider.

Building out some high touch, high value. Yeah. Front an offer. Some of, but it’s gonna be probably minority. Minority folks. Yeah. Yeah. And I think like

Speaker 2: a lot of that frankly is the, in this often interplay, which I’ve spoken to before about like online businesses, it’s like high ticket closer is high ticket sales.

Listen, I’m not saying it’s stuff’s a lot more of

Speaker: that there. Yeah. I’m

Speaker 2: not saying that stuff is wrong per se. I’m just saying like, there are people that talk about the importance of Jim’s having this like very premium priced, high ticket thing. And I just don’t [00:16:00] see it like in practice. I just don’t see a lot of gym owners winning with it.

No, there, there are some that do and probably it’s the same type of gym owners probably also be successful doing online coaching. So again, if you, if you probably know listening to this, if this makes sense. But I think you make another good point too, Keer, if you look at a lot of the offers on this free thing that you’ll get at, go do mr free unicorns.com/offers, or you click the show note, you’ll find they’re designed to just like.

Try the thing and then come into the thing, right? Yeah. And I think some of them are version and more premium price stuff, but in general, [00:16:30] we’re trying to move them as effortlessly as we can into the core thing that you do without making things complex.

Speaker: Just walk in. Yeah, just walk in the door. Yeah. Just get your butt in the door.

Once you get to know us and like us and try this out, you’re gonna like it? Yeah. And so just, just get in the door. Yeah. And you, that’s so much of them. It’s just, just come in. Just come in and

Speaker 2: you, you wanna give them a good reason. I think you know, anybody that’s ever read Robert Cialdini’s infamous book influence the people waiting online for the copy machine and the person that, and it’s, if they’re just like, Hey, can I cut?

[00:17:00] Everyone’s like, no. But if you’re like, Hey, can I cut? I have to make copies. Suddenly, like 80% of, I don’t remember the number, but like a ton of people now are like, oh, if you have to make copies, so you don’t necessarily need. To be clear, again, it has to be compelling. It has to be valuable. But you’re, again, we’re not trying to, this doesn’t need to be like this unbelievable, irresistible offer because the, and this will segue to the next thing I think that matters when you’re considering how to use these offers.

Two things I think about a lot that. I wanna, sorry, say

Speaker: yes. I was gonna say before I, before we get into talk, talking about, uh, [00:17:30] scarcity and timing. Yeah. I do want to just mention one, one more kind of quality of the offer that I think matters that I, I don’t wanna spend a ton of time on, because I think it speaks for itself was I don’t think it can, it shouldn’t smell slimy.

Yeah. There’s so many offers out there that just, that we see people making that just wreak of. Spam where your people are making these wild or outlandish guarantees or promises of money back or promise of a pay. Nothing upfront offers, and I [00:18:00] think people are too, too savvy these days. If it smells fishy from a mile away, I think you lose a lot of people right away.

It should seem like a legitimate. Invitation to something that they’re gonna pay good money for to get good value. And it should be a simple yes, but if it’s complicated and there’s a lot of promises being made. Yeah. Um, I think those things that smell spammy really put people off. I I And that’s can damage your reputation.

Speaker 2: Yeah, and I think that’s part of what’s hard about that premium price front end offer. I think that’s another like issue with it. It’s [00:18:30] just like it can be, yeah, complicated. I’ll say this, I, for what it’s worth, I actually like a money back guarantee. I think those are good to be in there because in practice you probably would be willing to give money back.

They have a bad experience, but yet there’s some money back guarantee. Makes sense. Yeah, and there’s other versions of it that feels

Speaker: slimy.

Speaker 2: Yeah. Yeah. I mean, I think like certainly in fitness it’s hard too, right? Because you can’t really, I think with integrity promise you’re gonna lose X pounds. Like bodies are complicated.

And again, I’m not trying to knock on this whole six week play, but that was like part of it too. The whole thing was like, you would get there [00:19:00] and they’d be like, okay, but you have to put down the deposit, right? And then we’ll give you your money back if you lose X pounds ’cause you’re doing the work. I don’t know.

Yeah. It just, again. Do what you want to do. I think it’s hard to talk about this because I imagine there’s ways to do it that are more or less sketchy. The thing that’s clean, and I’m sure and various people will

Speaker: disagree about what, where the sketchy line is in the sand. Yeah. And I would always lean as far away from as possible because I just think that damage you can do reputationally by being seen as someone who doesn’t have integrity or is trying to pull the wool [00:19:30] over someone’s eyes.

I think it’s just so more damaging than gaining a few more clients.

Speaker 2: Yeah, it’s very, it’s very, but I’m a risk averse person, so I’m not the, I’m not

Speaker: the one who’s gonna, who’s gonna be taking big swings there. Yeah, no, I, I do think

Speaker 2: I agree with the, the sentiment and I think that I’ve also seen some people play, I dunno how well it works, honestly, but I’ve seen people be like the transparent bait and switch, which is to say you’re transparent that, yeah, we’re gonna take this deposit, but we’re gonna give it back if you achieve certain results.

Feels a little bit nicer. I, again, I just, I would say for most of you, most of the time, and then maybe we [00:20:00] can move towards this to give some final thoughts here. That’s why we tend to like just. Let them try the thing they, they wanna try the thing, let them try the thing in a way that doesn’t feel like a massive commitment of time and energy and money so they can see if they like working out with you.

If you’re nice and it’s tolerable, are the other clients okay to be around? That’s like a lot of what a lot of people are looking for.

Speaker: Yeah, maybe, maybe wrap things up here Fisher, by maybe talking a little bit about kind of timing and scarcity. Yeah. And, yep. Because I think those are obvious components in every, almost all of these offers Yep.

That we’re making here [00:20:30] that I think are key to success. So say a little bit about that to wrap things up.

Speaker 2: Yeah. And I think this is different than the list of the offers than self, but urgency and scarcity are helpful because. When people can do things whenever they do them, never. And remember, we don’t need this wildly different over the top offer that’s so drastically different.

Like I always joke, like with my gym in New Jersey, it’s always basically the same version of the offer. I’m just like talking about it with a different label. So there’s nothing magic about the offer per se, whether it’s 50% off the first [00:21:00] month or a hundred dollars off the first month, or 99 days for nine or 14 days for $99 or six.

Training sessions for $49 or 14 days for one doll, right? It’s all like zero to $99. It’s usually about two weeks of training. It’s always a version of that. So I don’t think that needs to be that wild. In fact, probably shouldn’t again, ’cause it just gets complicated to understand. So the issue, so the opportunity for a lot of gyms is less of the offer.

So like unbelievably once in a lifetime. Though again, I think [00:21:30] there’s an R to varying what the offer is and listen, yeah, free two weeks is gonna be more attractive. I won’t run at all time, but yeah, sometimes that can help shake the fruit from the tree. Downside is you’re gonna get more leads, but they might be less qualified.

But the key thing here is when people could do things whenever they do them, never. The other piece, the other important corollary is people don’t buy when we are ready. They buy when they’re ready. So this is the other reason why the offer doesn’t need to be magical per se, because yes, you need to give them a reason, [00:22:00] but the reality is when they take action isn’t because the offer was so good, they took action ’cause it was the right time for them.

And you’ve continued to generously show up with invitations on a regular basis. So you’re a known quantity to them. Because as we all know, sometimes people opt in for an ad and then it might be. You always hear the story about Jimmy was on my list for nine years and hopefully they go a little faster.

We, we would prefer that not happen, but that does happen and a lot of gym owners, this is the real magic of this list of offers. It just gives you [00:22:30] some things to just go back to the well consistently so that this growing audience you have of these people that opt in, either paid or non-paid channels continue to get offers.

So in any given month or week, it’s not all fresh leads coming in, going into sort of a trial, whatever your front end offer is, you’re also always picking off some older audience members that just maybe opted in, but it wasn’t the right time, or they tried another solution, didn’t work, or whatever might be happening now.

Now, I would be remiss if I didn’t mention. I can just write this for you. [00:23:00] So if you go to go.business unicorns.com/brainstorm, if you’re interested in joining the Unicorn Society for a quick 10 minute call, help you understand if it might make sense for you. And we can help you understand if your gym is the type of gym that we think we can help.

But one of the benefits of our membership is I write this for everybody, right? So everybody gets access to this. So if you’re like, okay, this sounds good, it’s like. Can you just do this for me? The answer is yes. So anyway, that would be where to do it. But if you wanna do it on your own, certainly you can.

In general, what it means is you want to go back regularly. You want to have some [00:23:30] either limited number of scarcity or urgency. You’re gonna want, certainly some deadline. And then you want the offer to be something that gives them a reason to take action now and then cycle through different kinds of offers.

So it’s not the same offer every time.

Speaker: Yeah. Great summary. I think that makes a lot of sense. The urgency and scarcity piece. I think adds so much more variety to the ways that you can make these offers. Yeah. Because you can play around with all those variables, with how urgent it is, how scarce it is, and what the offer is.

Yep. And [00:24:00] between those, all those features, you can have really have infinite options. You don’t need to worry about getting that creative because you can play so you play so much. That’s right. Just with those three components.

Speaker 2: And can I have one final thing before we pop off here please? Just one final pro tip for you to play with, and again, I I, this is part of what I do when I write this for people, but you can do this on your own.

I would encourage you to intentionally play with those different things. I think you’re always gonna have probably a deadline, but sometimes I talk about, and I would know if you’re in the game and you follow this, you roll your eyes. ’cause you see a lot of people do it, but the reality [00:24:30] is your clients don’t see it and it can work for your prospects, which is.

I’m looking for five local men and women looking for such and such, right? So sometimes I have a specific number that I’m quoting. Sometimes I don’t. Sometimes when I’m emailing, texting, social media, whatever, sometimes I’m transparent about what the offer is. Sometimes I’m not even transparent. I’m just like, Hey, we’re starting a new program.

It’s kicking off a week from Monday. If you’re looking for such and such, this is designed to do just that. Would you like to hear more or, I’m just trying to get them to raise their hand. So [00:25:00] I intentionally play with how long the deadline is, is scarcity talked about or not? Are we being transparent about the offer?

Are we focusing more on the specific benefits? We’re being general about the process? Are we being very clear about the process is and what the pricing is? So I am always playing with that, and I think that’s one more way to create variety, because again, if you’re going back to those. Never been clients as often as you should.

You do run the risk of it starting to feel like just like same juice, where it’s just the same thing over and over, and that’s not great because then they’re gonna go blind [00:25:30] to the offer.

Speaker: Yeah. Great advice, great advice. Thanks as always, Fisher. It was a great chat about offers. Super sexy topic, and we can, we talk for 25 minutes.

So good for us. I hope this is really valuable to you. All of you listeners, if you have not gotten this tool yet, it’s free, click the link down on the show notes, go get it. It’ll be the last tool you ever need for creating fantastic offers at your gym. So go grab it and we’ll see you on the next one.

Thanks Fisher.

Speaker 2: [00:26:00] Bye.