Is Content Marketing a Waste of Time for Gym Owners?

Speaker: [00:00:00] 1, 2, 3, 4. Welcome to The Business for Unicorns podcast, where we help gym and studio owners create a business and a life they love. I’m your host, Michael Keeler. Join me and the business unicorns team each week for actionable advice, expert insights, and the inside scoop on what it really takes to level up your gym.

Get ready to unlock your potential and become a real unicorn in the fitness industry.[00:00:30]

Yeah. Hello, fitness business nerds. What’s up? Welcome to another episode of the Business Unicorns podcast. I am back with Mark Effing Fisher. Mark Effing fisher. How are you, sir?

Speaker 2: Good. It’s funny you say that. I just noticed I had that on there. It’s kind of kind of edgy

Speaker: for you, for you, for you watching the video of this, which is, I think you know all the, for

Speaker 2: the three of you that watch

Speaker: the video, the three of you that watch the videos of this,

Speaker 2: Hey, thank you by the way, our three [00:01:00] video.

We do appreciate watchers.

Speaker: We do appreciate you. Oh yeah. Mark’s

Speaker 2: Well, I don’t know that, actually, I don’t know this is gonna be on there. I told Rose Marie in the spirit of as essentialism, I don’t know that we wanna post it for the three, uh, video listeners, so maybe you can’t see it. And if you were, maybe you can’t see it.

A loyal listener for the YouTube channel, which nobody watched it, but, but podcast listeners. Yes. My, my name here says Mark fucking Fisher, and my nails are black

Speaker 3: midlife crisis.

Speaker: Let’s just dive in because I think today’s gonna be fun because I actually know only a little about. What you’re gonna [00:01:30] share, and I don’t even know what my reaction’s gonna be.

Yeah. So we’re gonna do this in real time.

Speaker 2: Be interesting.

Speaker: This might be a fight. Yeah. I hope. Yeah. So you mentioned that you’ve had some like growing and evolving thoughts about kind of content creation for team owners. Some of it impacted by ai, ai, some of it evolving for other reasons. So maybe just kick things off with what’s, what have you been changing your mind about recently?

Fisher?

Speaker 2: Yeah, I think, gosh, I have really started to evolve my thoughts on content marketing as it relates to emails, [00:02:00] social media, posts, and blogs. Yeah. And all three of them, I think things have really started to shift for me. And yeah, to be honest, I’m th this is not a fully formed thought, so I will preface this by saying.

I’m feeling pretty correct about this, but I’m purposely starting to put it out there. This is where Mark is going to his back phone where I have a, at this point, happily, like not a small number of people through different parts of the industry with different sort of backgrounds and lineages I’ll like bounce ideas off of.

[00:02:30] And one of them is, we’ll start with email. I certainly wouldn’t say that email marketing is dead, but I would say. Content email marketing is almost worthless and almost never a good use of time for gym owners.

Speaker: Yeah. And so, yeah, just lemme clarify what I think you mean and I’ll, and see where this lands.

Speaker 2: Yep.

Speaker: So historically we’ve told our advice to most unicorn signing members has always been, most of you should do about an email per week. And it’s a content based kind of value [00:03:00] heavy email where you solve a problem for your avatar, you speak specifically to a need or a challenge they have, and you help give them a tip or a strategy or something that helps them improve their life in some way.

And that one email goes to your whole list every single week as a way to get them to open it. ’cause they know they’re gonna find value and connect and position you as an expert. In addition to that weekly email, we recommend that you make offers to multiple people on your list, hopefully different segments of your email list on a regular basis.

And those offers are a call to action, to [00:03:30] do something, buy something, yeah. Join something.

Speaker 3: Yep.

Speaker: But the main recommendation, the main content we have recommended up until now, perhaps, is this kind of weekly. Value heavy email, and you’re suggesting that might not have as much utilities as it used to.

Speaker 2: I think that’s right.

I think that’s right. Yeah. Why So, yeah, let me share some more content for this. The first I’ll say is this, of course, classic Mark Fisher style. I may be sounding more dramatic than it is, and in fact, we recently, as part of our yearly housekeeping around here, I just re redid our internal email [00:04:00] marketing playbook.

We also redid our marketing and sales scorecard. That one actually, we did change. I think I did bump the tier of email marketing to represent, I think it is now less foundational. To be clear, it’s really probably more of a matter of degree, I think. All things being equal. Yeah. All things being equal. Sure.

Definitely. If you have the bandwidth and you can actually create good content at that pulse and it’s moving and you for sure based on the data, it’s moving the needle for you, then yeah, all things being equal, sending a [00:04:30] value forward email once or twice per week. Is not a bad idea. Now again, I would’ve said probably even as recent as a year ago.

Yeah. Because otherwise, if you’re just talking to people only when you wanna make offers, that’s very off-putting, right? Like very Gary Vaynerchuk jab, right hook. And to my mind, this is a classic example where online businesses and other industries have, I think Unhelpfully influenced really brick and mortar gym needs to do.

So if we zoom out even a little bit further. The thinking, which is still correct, is then all [00:05:00] marketing for all businesses is a process of going from, I don’t know, you exist to, I know you exist. Then there’s a process where I come to trust you and then I take a step to hire you in exchange for some kind of invitation, and that’s usually some sort of small first step and.

I still think that’s correct. However, I would note for a brick and mortar gym, I now think I was overstating the importance and the value of liking and trusting. I think there were a few things going on. I think first of all, it was probably maybe a different environment. Five years ago, certainly 10 [00:05:30] years ago.

I think more people read more content email more regularly. I’m not saying that no one reads content email anymore. I’m just saying that for your brick and mortar gym, it is not clear to me that the person in your local area that opted in. For whatever your introductory offer was on Facebook, and then ghosted you is going to be catching your eye when you send them their clever subject line about the three ways to burn stubborn belly fat.

And then they slowly over time come to trust you because of these [00:06:00] really charming stories you’re telling about your day-to-day life. And then finally, because they trust you so much and they built such rapport through carefully reading your carefully curated testimonials and social proof, then finally they do take action now.

To be clear, there are businesses where that still matters a lot, right? It’s if you’re watching this, odds are, you probably read the business for unicorn’s emails. I do think with an online business and a certain kind of avatar, there is something to be said for developing trust and online business in [00:06:30] particular.

I think of a much higher bar. I think for Jim, if you have workouts and people want workouts, if you all from workouts. They’ll come in for your workouts. Right? And they,

Speaker: and they

Speaker 2: live

Speaker: nearby.

Speaker 2: And they live nearby. It’s like they, they know you’re not like a fly by night kind of thing. Not saying that people assume biz unicorn is not a fly by night thing, but it is a different kind of investment.

It’s a different kind of relationship. Usually people are gonna wanna really get a sense for who we are. They’re gonna wanna, they’re gonna wanna get some results in advance, ideally. And again, [00:07:00] all that is stuff I probably would’ve said about Jim’s. Five, 10 years ago, and maybe it was more true then, or maybe if I’m playing it on harm mode.

Maybe I just had the bias then too, because I liked writing. Mm-hmm. Because maybe talk a little bit about when I think this can work. As I mentioned, if you have the time for this and you are very good at writing and you have good open rates. I’m not saying it doesn’t work, I’m just saying this wouldn’t be the first thing I prioritize because if there’s certainly, one thing that has been a constant topic of conversation for us personally is [00:07:30] just how little time gym owners are with love.

A lot of you’re are also disorganized and you’re not a laser focused productivity machine. So if we are losing time every week. Doing this thing that we don’t like to do that we’re not particularly good at, that’s not moving the ball forward. It’d be probably better just to call some old leads or try to start a business partnership or call even your current clients and check in with them.

Ask them how they’re doing. See if you can either get a review referral or just feedback about how you could do a better job [00:08:00] taking care of them. And the last thing I’ll say is this. I do think that certainly if you’re able to do this regularly, you do have this opportunity for people to have more of a sense of who you are.

So it does stand to reason that your offers might be marginally more valuable. But I think another change in my own thinking is I used to have a much longer time elapsing between doing offers to the list. ’cause again, I’m thinking like, I don’t wanna just do offers. That’s rude. If you’re just doing offers, it’s like Gary Vaynerchuk said, it’s jab, right hook.

I’m like. [00:08:30] Maybe, but it’s a local gym. They just opt in your local gym. They want workouts. They didn’t come through because their kid got sick and they were busy. So I don’t think we need to wait six months now to really build this deep rapport and trust before we do the offer these days for never been clients.

If somebody opts in but hasn’t come in, again, I’m thinking every four to six weeks I’m gonna make some kind of offer. Yeah, and I, that’s probably gonna be enough that they remember who you are. Hopefully. But even then, it’s still not gonna happen. And if you’re on the paid ad game. I get it. It’s a tough time here.

In [00:09:00] 2026, people will be like, wait, who is this? And then you look back, you’re like, I’ve texted you every month for two years. How do you still not know? I just look up into the thread. So I, to be very clear, the last thing I’ll say here, and then maybe you can punch this up and see if there’s any daylight between our thinking on this.

You still need to be doing offers and I guess there could be a cost, and this is the thing I’ve been asking around. ’cause here’s what I think if I’m wrong, I could be wrong. I guess there could be a cost if you’re only ever doing offers. If this starts to hurt, either deli deliverability or there might be some [00:09:30] technical issues that sure crop up, but I think for the scale that the typical brick and mortar gym is doing, where you’re adding anywhere from three to 25.

Leads per week at absolute most, for most typical brick and mortar gyms, I just don’t know that we’re doing a high enough volume. And again, if you’re circling over to them immediately, ideally they’re opening and engaging because you’ve responded to them immediately, even if it’s via automation. Sure. And I probably would prioritize inviting them.

To come in and or just [00:10:00] inviting them to engage through some sort of response so that even the email is less about long tail marketing. So much as invitations like entering into ideally an actual conversation in a way they’ll facilitate them moving forward with having both the life change they want with you and your business making you sale.

Speaker: Yeah. Yeah. I think it’s an interesting thought and, and I think on the whole, I think I agree. I think given all the caveats and that you put in there, you know that if you have the time, it’s probably useful to put some [00:10:30] value building content out there. But if you don’t have the time and you hate it and you think you’re bad at it, then maybe it’s okay to de deprioritize.

This is our invitation to you to. Move it down the priority list. If it really is something you struggle with and you waste time with and it makes you unhappy, your time can be better spent doing other things than creating kind of content rich emails. But for those of you who like it and are good at it.

You have good open rates and you have some sense that it might move the needle and bringing people closer to liking and trusting and buying from [00:11:00] you, keep at it. I don’t think there’s any harm. I think the one extra, maybe just lens I’ll add on this is I think one of the things I know that we want as coaches, and I think it’s true for us as business coaches, it’s true for trainers that Jim is, we know that for a lot of our clients, a lot of people that we wanna help, there’s a real knowledge gap.

There’s some stuff that we want to teach them, and I find all too often that these content emails become about our agenda of wanting to teach all this stuff that we think people should [00:11:30] know. And I think that’s a place where I think the content email are misguided. Right. I think most people wanna go to a brick and mortar gym.

They wanna know that you’re real people, that you’re friendly. They want a sense of what a day in the life of your members is like. That there’s people there that maybe look like me, right? There’s people out there that are my age or my level of condition, or that there’s the appropriate level of.

Training and fitness there for me, and guidance for what I’m looking for. They wanna know your spaces like clean and well organized, and you have an approach [00:12:00] and you’ve gotten other people results.

Speaker 2: Yep.

Speaker: And none of that requires you to have emails that are so purely educational where you’re basically, you’re basically one of your clients will gain a cert in nutrition.

Right. Or fitness. Right. And I think all too often they become about the things that we want to teach them. Yes. I don’t know that those are most of the com the most compelling emails for people. You can, I think

Speaker 2: that’s right.

Speaker: Yeah. So I that and I, I don’t have a ton of data on that other than like I see a lot of those emails on a regular basis.

’cause I get asked to read them and I subscribe to many of our clients [00:12:30] just to keep an a pulse on what people are putting out.

Speaker 2: Yeah.

Speaker: And often, too often, I don’t think they’re really on the agenda. Of the person at the other end that we did content email that was more about preparing them for coming in.

Yeah, I think it’d be more effective and that kind of stuff also should hopefully take less time, right? To be less of a burden and less of a lift. You don’t have to have a whole curriculum that you’re teaching your prospects through email. I think you’re just revealing. What it’s like to come and work with you.

And so, I don’t know. Yeah, that’s related to what you’re [00:13:00] sharing, but I just wanted to share that kind of that angle, because I do think that if you are gonna do content to make it easy and effective, and I think actually more what your email subscribers want. Mm-hmm. Don’t worry about educating them, right?

Give them access to information that makes it easier for ’em to say, yes, I wanna come in and try this. Which I think is more stories and testimonials. Yeah. And behind the scenes of what it looks like at your gym from day to day, getting to know your team, getting to know what the first few workouts look like, but you’re peeling back the curtain on the experience, [00:13:30] not teaching them about protein.

Which they might have to learn at some point. Yep. But don’t think it’s by email in advance.

Speaker 2: Yeah, and I think it’s because in many ways we’re talking about is more of the content that you do is what would be called bottom of the funnel. Further down the funnel, they’re closer to make a buying decision.

They just need some help. Yes, getting over the line, which again is different than a more traditional approach where you’d start, quote unquote top of funnel, then middle funnel, where people are in some situations, not even yet problem aware, or maybe they’re just starting to understand, you [00:14:00] know, what the issue is.

And they, again, the idea is laudable, right? I’m gonna help you get results in advance. I’m gonna give you good advice, and then you’re gonna go and do the thing. And it’s also true too. And again, these are not fully formed thoughts. Compared to what we do with Biz for Unicorns compared to maybe what I do, I say with a company like Alloy, the reality is I can give you some good tactics and like a lead magnet or something, you can go take the, raise your rates playbook, download a copy, paste that, have it work.

And this happens all the time, by the way. Yes. And then email and be like. I did. [00:14:30] It, did it worked. I took the thing, I did. I making more

Speaker: money. Yeah.

Speaker 2: Fitness is a little bit different if someone’s like taking fish oil or they’ve upped their, their, they’re doing maybe more zone two based on the recommendation they were previously done.

They’re not, again, it’s not that it’s not valuable, but I wonder if that’s an element of too, there’s different feedback. Delay for when they see the value of whatever it is that they’re doing.

Speaker: Oh, they wouldn’t be on your email list if they weren’t problem aware. Yeah. You don’t sign up for Jim’s email list unless you think you might need a gym in the future.

I think

Speaker 2: that’s it. I

Speaker: think that’s the, I think they’re farther [00:15:00] down the pike. So I think, and a good example of this I think is just like the ultimate example of what I think is just missing the mark when it comes to email value building content is gyms who are sending out emails that have like videos explaining to people how to do a certain exercise.

Those are to me, like the worst kind. I’m not more likely to wanna come to your gym and try you out because you have a trainer who, who sent me a video showing me like how they coach a deadlift. That just does, I don’t think moves the needle for anyone at all. [00:15:30] But, but I do think there’s other kinds of content I just listened a minute ago that really I think does move the needle in their decision making process to join.

So if you’re gonna spend any time at all with kind of content marketing, I recommend really thinking about what is the information and the experience they would need to have access to, to increase the likelihood they make a buying decision or a decision to come and try you out. And, and, and to your point, earlier point, it’s also permission to maybe deprioritize.

Content marketing and focus on other things.

Speaker 2: I think that’s probably the biggest takeaway, right? [00:16:00] Because listen, I could even make the case, right? Again, all things be equal. I probably would agree as sending a video of a specific exercise selection is probably gonna be the least persuasive thing. Just move someone down the funnel, taking action.

I could make the case if we’re going, uh, through the lens of, you know, to Miller Bookmarking, made simple, said something to the extent of, it’s not exactly as Bernie said, emails are there to be deleted. You’re only going in the email inbox to be deleted ’cause you wanna see your name enough that, again, top of mind awareness.

So maybe they’ll think of you where they actually want the [00:16:30] solution. ’cause remember they don’t buy when we’re ready. They’re gonna buy when they’re ready. And if the reason you’re doing that is largely just brand awareness place they don’t forget about you. And then maybe if they open it, listen, I do like a PS a super signature, right PS and if you’re interested in working with us, I think that is a very valuable thing, admittedly.

I do think is arguably lost in this because perhaps some percentage of people do open the emails and then perhaps some percentage of them are gonna take some action. And absent weekly or [00:17:00] twice per week content emails, you’re not having the chance to make those soft sell offers. Yeah, and maybe that is a potential downside.

I just think when you consider the constraint of time. That’s where I think it’s the hardest to make the case for, because I’m even concerned as we talk through this about, and you know who you are. I love you so much. I love you so much. You know who you are, the gym owner that, like you wrote in a journal in high school and like you love writing and you love reading Bird by Bird, by Amont.

I love you. I love you. Like I get it. [00:17:30] I think there’s a real threat for some of you. To fooling yourself and thinking that the effort you’re putting in because you love it and it’s something you really love and maybe even you’re good at, doesn’t mean it’s actually moving the ball forward for your business.

And if it’s marginally moving the ball forward for your business, because maybe once every three months a prospect responds to one of those emails, so maybe in a year you get four more conversations with prospects, whether they even buy or not. I don’t know if you’re spending an hour per week doing that.

If it’s 50 [00:18:00] hours per week, that’s worth it when again, you have to compare that same amount of time could be used on other things that have a more direct and positive impact on the business. I feel clearly as we’re talking through this, I have a lot of like internal conflict because again, it’s not in my nature generally be this dogmatic about it, and I can’t say for sure.

It’s not that I have no doubt about this. I’m open to being proven wrong about this. But I think I’m right there. So anyway,

Speaker: I think it’s, it’s a call to action for everyone to, and this is a good thing to do no matter what the topic is, to pause and say, is the [00:18:30] way I’m spending my time, the best use of my time?

And if you’re spending a lot of time doing writing content, emails and it’s hard for you and it’s arduous for you, or even if you like it, it’s useful to pause and say, am I getting an ROI on this time? Yeah. If I’m spending an hour. Week or 52 hours per year. Is that the best use of my time? Yeah. And if I replace that time, 52 hours with something else, could I get a better ROI?

I think it’s useful to ask yourself.

Speaker 2: Yeah. Again, by the way, like you can look into this stuff, right? You can look in whatever, your email, it’s subscriber is a mystery,

Speaker: right?

Speaker 2: You [00:19:00] can look at the links on the link if you have a, if you have a booking link in your PS, you can track how many people. Respond. If your CTA and the PS is responding this email to set up a call, you can ask people and whatever your sales conversation is, you could, you could for three to six month period, just ask.

Cool. So just checking in. Do you ever read our emails or, mm-hmm. And again, I, I, this is something similar for business, like business free unicorns, but one of my. I don’t wanna say that critique sounds too harsh, but one of the things I think you have to be very careful about [00:19:30] in this world is like the way that like a business coaches run their business is different than the way you run gyms.

Yeah. And when you don’t do both. And I’m not judging, some people don’t both. I do both. They are different business. Right. The way I market and sell for my gym in New Jersey and historically for MFF is gonna be different than what we do for business unicorns. So anyway, we’ve probably eaten the beaten the email horse.

I wanna, should we pivot the briefly talk about social media and perhaps shockingly. Blogs.

Speaker: Yeah, maybe. I think we’ll probably have enough time for maybe one of the, one of those two. So let’s just start with [00:20:00] social media, since it’s most relevant to most people still.

Speaker 2: Oh, you’re gonna make them not find out.

They’re not gonna find out. All right. Social media, I, I might be surprisingly quick for a long time. Sure. I’ve been pretty bearish on social media.

Speaker: Yes.

Speaker 2: Uh, I remain bearish on it. Again, I open this up. Let’s have a conversation. If you are Jim, and you’re saying that you are getting these leads through dms and you can really prove that through dms, you’re driving a lot of sales and listen, again, I have advocated sell by chat.

I think once again, all things being equal, absolutely. You should do it right. If time is no constraint, if you have [00:20:30] unlimited capacity, unlimited capacity. The

Speaker: people to do it, they’re good at

Speaker 2: it, they like it. Sure. Then yeah, you should do all the things right. Why not? Right? We still have a sell by chat playbook, right?

It’s still something that we. Think you should consider testing at some point, but this has really moved down the priority list for me just because I’m just so rarely seeing it driving a ton of sales again, there are very rare exceptions. It’s a little bit like email marketing, but usually if there is an exception, it’s because it’s a very well personally branded gym where the owner is having success [00:21:00] with some scale as an influencer, and that is its own kind of challenge.

That sort of business lends itself much better to an online business that’s not geographically limited. Because Instagram is not doing geographical limitation. Your gym doesn’t benefit if you have 150,000 followers unless they’re mostly local followers. And in most markets, you don’t have 150,000 people to be three mile famous for.

So in practice, that becomes its own issue. By the way, that was an issue we had at MFF. We ran this very diligently, but many of the people that followed us were not [00:21:30] local. We were just this sort of weird, unusual brand. And it wasn’t even as if MFF had a massive. Following, but it had a lot of people that were like, oh, look at this weird thing.

Follow over here. So again, different rules. For an online business, I think it’s a different animal, but if you are a gym, you need to have an Instagram. Your profile needs to make it immediately clear who you help, the results you create, what to do next. It needs to look like the lights are on. If there needs to be pictures of real people having fun, not dying, I think a lot of the things you talked about previous secure love [00:22:00] show your staff show what the first workout is, show that there’s people there that I could see myself that look like me.

That stuff’s valuable. But if you hate it and you’re not good at it, I think a couple posts per week is gonna probably fine at this point. ’cause I don’t know anybody driving lots of business directly from their Instagram. Again, you have to be there. It’s one of the things they’re gonna check. Not only that, the last thing I’ll say is.

All signs are pointed. If you track this stuff rigorously as I do, and you have people in this world, the [00:22:30] views for organic is just gonna go down. Mark my words. It’s not gonna go completely pay to play because again, if you are very good at TikTok style, influencer posts. Instagram will not make you pay because you’re keeping people on the feed.

Your gym with WB is likely not keeping people on the feed, so you’re gonna have to pay them because the content is not so unbelievably sticky that it’s showing up in all sorts of suggested feeds. And remember, even if it did, that doesn’t necessarily help you unless it’s geographically constrained and it’s not.

What that’s gonna mean is if you [00:23:00] want any play, you probably gotta play for a check mark. You’re probably gonna have to pay to boost the ads. I think that will work. And we saw this, I think towards the end of Facebook being useful at all for any organic, there was a brief period where it was considered like a membership fee, where

Speaker: yeah,

Speaker 2: after organic stopped working on Facebook completely, there was a window where you could pay to boost posts and still have it be seen.

And that is one way to drive ENT trust and content. And to get discovered there might still be some utility that for a local [00:23:30] brick and mortar gym. But again, you still run into this issue of targeting for the boost. I might be over my skis here, but if I recall last time I looked into this, you can’t target that precisely with the boosted post.

No. You’d have to build an actual ad. An actual ad set of the content.

Speaker: Yeah,

Speaker 2: and there are some people that advocate for a brand awareness layer, which is doing some of the like and trust lifting before you get to the offer. Maybe that’s worth considering. But again, when you think about, just keep it simple, stupid.

If there’s one thing we’ve learned the harder over the years, [00:24:00] it’s like maybe, but in a lot of markets, if you just look at the cost per acquisition, the cost per lead, like you’re just. Cost per leads a little bit more, but your cost per acquisition is cheaper because you’re just moving them for the thing.

Hey, do you want workouts? We have workouts. Hey, do you want X result? We create X results. Click the link below to set up a call to learn more, rather than this very complicated thing where I’m doing the. Add to the deadlift upfront, and then I retarget them with the ads of the testimonial. Again, I’m not saying there’s no utility [00:24:30] for that.

All things being equal with unlimited capacity. I’m just saying I know y’all. I know you all don’t have, in most cases, unlimited resources, capacity and time to manage that complexity.

Speaker: Yeah, I don’t think I have anything to add. I think our opinions are the same here. I think that’s been like our main talking points from the unicorn sighted coaching team for a while, which is Instagram is a place to have like our second website.

It should look like the lights are on a few posts per week mainly, or for people who are brand new, should have a clear profile that tells people who you serve, how you serve them, how to get started. [00:25:00] That’s it. That’s it. And if you want to. Get more followers or get more leads. It really, you really do have to pay to play either boosted posts.

In some cases, collaborative posts can get you a few new eyeballs, but unless you’re really good at sell by chat, which most people do not want to get good at, it’s hard to really turn that into a real ROI. So

Speaker 2: yeah,

Speaker: I think most gym owners I, I agree, should probably give themselves permission to spend less time on that and reinvest those hours in things that have a more direct return on investment.

Speaker 2: I, I think that’s right. And we will close with kind of [00:25:30] one final thought. Same way we ended the email thing is test it. Prove me wrong. Totally. If you’re sure that it’s driving leads, then okay. How many actual leads and sales appointments and new members are you getting each month that you can 100% track to Instagram?

I know we can’t attribute anything, but there should be some smoke if there’s fire.

Speaker: Yeah. Fisher, you got one minute to talk about blogs. Go for it.

Speaker 2: I think they’re coming back. Because they’re gonna impact AI search. I’ll tell you more at the webinar, which you can sign up to in the show [00:26:00] notes of the AI webinar.

Yeah, it’s free. If you are watching this after, you should be able to get access to the recording for a little bit, so it’s okay if you don’t catch us in time. But yeah, I’ll be talking a little bit more about that tomorrow. But I think SEO has always mattered. I think that. Writing for the robots is gonna matter too.

It’s a different, slightly different variance. But anyway, more on the webinar.

Speaker: Yeah, down below in the show notes. It’s all the information for this free AI webinar Mark is doing. If you can’t make the time listed, we also, you also will get the recording for a limited time, [00:26:30] so go sign up again free and we’ll continue this conversation there.

But thanks for a great chat as always. Fisher and listeners, have a kick ass week. See you on the next one.

Speaker 2: [00:27:00] Bye.