The First 100 Days: Fix Retention Before You Buy More Ads with Mike Weust

[00:00:00] Welcome to the Business for Unicorns podcast, where we help gym and studio owners create a business and a life they love. I’m your host, Michael Keeler. Join me and the Business for Unicorns team each week for actionable advice, expert insights, and the inside scoop on what it really takes to level up your gym.

Get ready to unlock your potential and become a real unicorn in the fitness industry

Hello, fitness business nerds. What’s up? Welcome to another episode of the Business of Unicorns podcast. I’m stoked to have someone brand new on the podcast, never been on before, but I’m hoping this is the first of many times. It’s Mike Weist, who is the VP and head of marketing for boutique fitness over at DAXCO.

But this man has done many things, including being a gym owner himself, a software developer, and so we’re gonna hear his [00:01:00] origin story in just a few minutes. But please give a warm welcome to the podcast. It’s Mr. Mike Weist. Welcome, sir Thank you. I’m so pumped to be here and great to have our conversation today.

Yeah, I’m so glad you’re here. You– We were just talking before we started recording that we have a very similar trajectory of being gym owners and working in the business every day, and now helping other people do what we did. And it’s nice to have both perspectives. So maybe just walk me and our listeners through what has your origin story been in this industry from being a gym owner until what you’re doing now?

Yeah. Yeah. We can go back to when I was a teenager. Great … my first workout at Gold’s Gym. I remember going there with a buddy. We did our first bodybuilding-type workout, get in the car, and I remember my arms just not wanting to turn the wheel. Mm-hmm. And there was something about that feeling that became very addicting for me.

And fast-forward to college, grad school, was always working out, playing basketball, working out, playing basketball, working out. I met a trainer at a gym, [00:02:00] and she had introduced me to some kind of crazy circuit of workouts, and I didn’t realize at the time we were doing CrossFit, which was super fun.

Post-college, I, I always wanted to be in tech, and my undergrad and master’s were both in business with a little bit of specialization in what we call management systems at the university I went to. And so I learned a lot about programming, database design, web design, development, and I graduated back in 2008.

And so 2008 was not a great time for the economy- … as we all know. And a lot of movies and tons of stories about that. So I went naturally where I, I grew up with was in food service marketing. So my dad is a national franchisee for a pizza chain, and so I’ve always been in service pretty much my whole life.

Hmm. So I was in food service marketing for a number of years. I got to move back to my [00:03:00] hometown of Columbia, Missouri, back in 2011. And about two years in, working at the university, I had been working out at the gym and having friends come and do these different CrossFit-type workouts with me, and it was so much fun.

And my, my close friend that we were working out with, we were like, “Hey, let’s, let’s go get this CrossFit Level 1 and see what that’s about.” We had a really amazing trip to Nashville, Tennessee. Saw the Michael Jordan of CrossFit at the training course, Rich Froning, and he taught me how to squat properly.

Really surreal when you’re 28 years old and one of your people you look up to in the industry teaches you the most fundamental movement that all humans need. What a cool experience. Yeah. Yeah. Yeah. It was really fun. So we got back and, I don’t know, four months later or so, we opened up our doors and hit the ground running.

We were all in the news. We… Back then there was a thing similar to [00:04:00] Groupon, which I don’t think people use much anymore, but back in the time it was a great way to just get your name out there and get your- I remember it. I used Groupon a ton, personally. And we, we pre-sold over 200 memberships with that.

And so we launched the gym in 2013, and so I started doing… I had the gym, I had my full-time career, uh, and then I started dabbling in software. So my first software experience was a little, a platform called WodClash, and it helped gyms and people run events, comp- fitness competitions. That was short-lived for about a year, and it, we did okay.

We just never got great momentum in it. And while I was doing that, I started a blog, and the blog was called The Box Business, and I was just sharing all the things I was learning running my gym. I thought, “Hey, we’re gonna have this great, great lead problem.” And when I say problem, it’s not… Wasn’t a problem.

We were just getting so many leads every single month. [00:05:00] We… No new people were coming in, but a lot of people were going out the back door. Sure. I’m sure we’ll get into that here in a little bit. Yeah. And that’s, was a common CrossFit problem then, and it remains a common- Yeah … common CrossFit problem for a lot of folks.

It’s… I’m very fortunate I get to work with gyms of all shapes and sizes all over- Yeah … the world, and, uh, to be honest, it’s a problem in every type of gym. And we’ll fast-forward to around the 2016, ’17 timeframe. I met these two guys that were working on a platform doing lead management. And on a whim, I flew out to Gettysburg, Pennsylvania, spent the weekend with Jake and Matt, my two buds, and as we get to talking and they’re showing me what they’re working on, I said, “What about the retention problem?”

I said leads and lead management. Especially at that time, you could get leads on Facebook super easy, and inexpensively. However, gyms were burning through those leads, and if you’re in a small market, you can only- there’s only so many [00:06:00] total leads in a 10,000, 15,000, 20,000-person town. And we started comparing notes, and we, a few months later, launched UpLaunch, which was our market automation CRM platform specifically designed for gym owners of all shapes and sizes.

It was a lot different than what was in the market at the time. There really wasn’t anything fitness-specific. People were using, like, HubSpot and they were using these third-party tools, but nothing integrated to any member management solution. So, fast-forward a few y- years later, and UpLaunch, we’re just, we’re growing.

We’re growing like a weed. We really fit a need in the market. And we joined this little company called DAXCO in January 2020, right before, as we all know, COVID bearing on the fitness and the gyms across the world, to be honest, and it was such an amazing learning experience. And so I’ve been at DAXCO since 2020.

I’ve had a multiple of different roles, launched new products, [00:07:00] run marketing for the boutique division. And the thing I love about what I do every day is I get to talk to gym owners. And as I’ve mentioned before, in my local community, at any given time, I probably had 250 or so people at my gym, and now I get to help impact lives all across the world to the tunes of tens or hundreds of thousands of people.

Yeah. And help these gym owners really navigate from, “I’m a trainer and I love what I do,” to, “How do I become a strong business owner?” Yeah. So that’s a bit about my story. There’s a lot of nuance in that. I’m sure. I’m sure. I really appreciate it. And, you know, there’s so many things I really appreciate about your story, Mike, that I think our listeners will really value.

One is how just solutions-oriented you were as an entrepreneur and business owner, right? You were like, “We have this problem. How about I am the one who fixes it? How about I design software that doesn’t exist to make that happen?” And that’s quintessential entrepreneurial spirit, and the fact that you just grabbed the bull by the horns and did it is amazing.

The other thing about your s- [00:08:00] story that I’m reading between the lines here, but I think it’s useful, is I think it’s also great to hear stories of people who own gyms and then had a career afterwards. But there’s a lot of folks, and you know ’cause you talk to them every day too, who after doing this for 10, 20 years feel a little burnt out, right?

And to know that you can parlay all of those skills as a gym owner into all kinds of other careers. You and I are both walking examples of that. I mean, we stay in the industry, but you can take all those skills you learn as a small and medium-sized business owner and turn them into a career afterwards.

And I think tho- those are some of the things I love most about your story. Let’s actually dive in and get real tactical, ’cause you have so much wisdom to share, and I want our listeners to take lots of notes and walk away with real things they can do. So let’s go back to that moment in your gym where you were pulling in lots of leads.

I think if I read correctly, you were getting something like 50 to 100 leads per month, which is a dream for any gym owner. Uh, but you were saying that people were leaving a lot, and I think it was right around the six-week mark you determined that people were heading out the door. And so you realized you had a lead problem…

Not a lead problem, a retention problem. Can you just talk a little bit about what does [00:09:00] that churn actually cost you, both financially and the emotional cost as an owner to watch all these people you invested in walk out the door? And then talk to me a little bit about how you started to solve that problem.

Yeah. Yeah. Yeah, so those leads were organic. You know- Mm-hmm … we just did a really great job in the beginning of being open. We, we would pitch newspapers, we’d pitch the local media. We were obviously posting– We were posting multiple times on social media at the time, and that was way back when your– whenever you’d post, everybody that followed you saw it, and so our goal was get more followers.

Whenever we did any paid media, we doubled that number. And we had this 1,800 square foot space, and when you’re thinking about the experience, it really becomes from that first touch point, which could be either from a referral, it could be from your advertising, it could be from people just discovering your website when they’re Googling.

So what was really interesting, I’ll never forget, in [00:10:00] the early days, we had 50 people show up for a first class. And since it was a small space, we did it, and I was still working full-time, we did it at 6 o’clock at night. And I’ll never forget being in the lobby. The lobby is smaller than your office and probably my office.

And I have all these people flow… literally line out the door, which is a great problem to have, but we couldn’t even sign people up on the little laptops we had. So we were using the wrong software, and that was probably problem number one. We made it too hard for people to actually get in and have the experience.

We started 35 minutes late that day. It was a mess. Mm-hmm. After that experience, I was like, “Oh, maybe we don’t have the right software. Maybe we don’t… we haven’t really thought about the experience. How do I make it easy for, say, walk in the door and we can just be celebratory that they’re here, and showcase the uniqueness that I thought we had at our gym, which was our experience.

We really focused on experience.” [00:11:00] Migration. Everybody owns a gym hates migrating software. We know that. Mm-hmm. The fear is, “I’m gonna lose revenue when I migrate software, and then I gotta retrain my team.” Those are kind of the two biggest pain points I hear regularly. But I said, “Hey, we’re, we’re… the software’s not working for us.

If we continue this trajectory and where we want to go, our big picture, we gotta have the right software to make it easy for people to join.” In that migration process, I pulled all my data out and I made a spreadsheet. And I noticed I sold 250 memberships after our intro member experience. And what was weird is I only had 110 people in my gym And I was getting all these leads, and I taught myself how to do a pivot table back then.

And I, what I found out is I put the start date for every person, I put the end date for every person, and [00:12:00] I started learning about average revenue per member, and I started learning about lifetime value and length of engagement. All these key metrics that are really important for gyms, so you know, hey, I get one person in, they’re gonna stay for this amount of time, and this is what they’re going to spend.

So I found out in running that spreadsheet for the first time, is by in the f- right after the first year, people were leaving at six weeks. And oh, I said, “Okay.” I pulled a meeting together with my three top trainers that, that really just cared a lot about the business and wanted to figure out ways to help make them make more money.

And I said, “Hey, every new person that comes in, we’re gonna put them on this spreadsheet, and we’re gonna have a check-in, manual check-in every week for the first six weeks, and then every two weeks for that, for the s- first six months, and then we’ll do it monthly. And that’ll be check-ins outside of them just attending classes.”

Then we started looking at the attendance and if there’s any correlation there. Found a few things, but I didn’t have enough data to really understand [00:13:00] that attendance in the first 30 days was super important, which I did learn a little bit later on. And yeah, we started that way. We just started with manual follow-ups.

Then I got a Mailchimp account and built an automation journey for the first 30 days. And, uh, there was so many learnings, and we ran that thing for probably the next six to n- nine months, and we started seeing that, our retention grow, our people staying longer What I love about this, Mike, and we talk about this all the time on the podcast, is just the importance of, of collecting the right data, looking at that data on a regular basis, and making data-informed decisions.

And that was a, like a textbook case study for the importance of you just weren’t looking at the right data. Yeah. The minute you saw it, you saw, “Oh, people are leaving around six weeks. Let’s get together and talk about that. Let’s rally the troops and say, ‘This is the problem. What do we do about it?’” And you started testing some ideas, right?

Yeah. That’s like the perfect example [00:14:00] of what we want all of our gym owners to do, right? Is to look at the data, tell us- figure out what story it’s telling you, look for gaps, look for wins too, right? And then take action on those. Double down on the wins, right? E- experiment on solutions to the problems.

And so you did that so well. And so walk me through… Clearly, you said part of what you got wrong early on is just the wrong tools for the job, just the wrong software. The software is creating too much friction, making it too hard to do what you wanted to do, which is be present and celebrate with your clients.

And so walk me through once you realized people were leaving at six weeks and started to do these check-ins, what changed? Yeah. Yeah. What changed initially was how we followed up, and it was that first experience. And then it was how do we get them ready for our classes. So in the follow-up, in the beginning, when we got somebody showing interest, and for the most part, we, we had people pre-register for the class.

And, but we realized actually a class as the first visit wasn’t the best experience for the type of training we were doing. [00:15:00] And so we moved to a one-on-one appointment. So that, it, that experience from seeing an ad or hitting our website to their first interaction with us, we called, we text, and then when we got them in that first visit, we just hung out with them for about 15 minutes.

Talked about their goals, talked about why they’re here, and I can’t believe the, of the probably thousands of conversations I had over the 10 years I had in my gym, people open up to you. And one thing I s- I remember always saying to people is, “The goals you have today, it might not be the goals in 30 days.”

And that was just a natural thing I said ’cause I saw it, and then it actually influenced my first 100 days somebody was a member of my gym. Yeah. And we did, we did, we experimented everything. So we did a two-week, what we call an onboarding experience. We did a 30-day one. We did one that was only personal training until they were ready to jump into [00:16:00] classes.

Because people came from all different backgrounds, never worked out before in their life, to, “Hey, I was a Division I college athlete,” and everything in between. And so we realized that we wanted to have the model we were building, it- we wanted to have a, the right experience for the person where they’re at, meet them where they’re at.

And then when we felt they were in a good spot- Led ’em into, to classes and then scaled the workouts until they were ready to do the full movements. And we actually changed our entire class experience as well to really focus on, hey, if you’re brand new to the gym, you’re in our foundations program.

You’re gonna do the workout everybody else is doing, but you’re gonna do less weight. You might do less reps. You might do a number of… Your run is 200 meters instead of 400 meters. And then over time, the goal is to get you stronger, faster, and then we looked at body comp. So we were analyzing so many different data points- Sure

and really [00:17:00] crafted that experience so you got a really high touch, individualized experience, but in a group setting. Yeah. If- I compensated my coaches that way, et cetera, et cetera. Yeah. I, thank you for sharing that, Mike. And I think what I take away, and I hope our listeners take away from that, is again, your ability to keep testing and trying things and trying to meet each client where they’re at, and recognizing that different clients need different things.

Oftentimes, we get really dogmatic about our approach in gyms, and we think that we find that we kind of design this kind of one-size-fits-all solution that never fits all, right? And your solution was a little different. We’re actually gonna embrace the kind of complexity of different people grow at different paces, and we’re gonna try and meet each person where they’re at and be a little bit flexible.

And yes, I’m sure that added complexity to your operations, right? Makes things a little harder to run, right? But the client experience, I’m sure, was much more customized, and if you can do that, I can see how that’s a better experience for them. Maybe let’s unpack. We’re both a big fan of really designing the first 90 to 100 days- Yeah

and really [00:18:00] being clear about all the main touchpoints along the way. And you’ve named a few of them already. Yeah. But for our listeners who are really taking notes and thinking about it, let’s just say that they can only have a handful of touchpoints in the first 100 days. What are, like, the most important ones that really matter to creating the kind of experience you’re talking about?

Yeah. Yeah. I have a thing. We called it the upfront framework back when we were building it. And then every gym is unique. That’s the thing. You should have the frameworks of what you want to, how you wanna touch and communicate and follow up. But you need to match that to data. So I’ll give you an example of my gym.

The first visit, super important. We did the InBody, we set the goals, we went through our questionnaire, we did the quick orientation of the gym, and we introduced them to a couple members and the coach on the floor at the time. And we just made time for that, ’cause I wanted them to feel part of the community from day one.

So then the first workout was very intentional. We did a [00:19:00] tiny bit of education, about five to 10 minutes, just talking about our approach to nutrition, our approach, approach to training. We taught them a couple fundamental movements, and then we did a, a workout that most people seven… It take, would take them seven to eight minutes to accomplish, but sometimes it took people 12, 15 minutes, and we scaled that appropriately.

So it had like pushups, it had pull-ups, it had a little bit of sprint on the rower, sit-ups, just really easy fundamental movements that most people can do. But we met people where they’re at So, we knew that people were gonna be sore after that unless they were like a super athlete. And then so they– then the approach there was like as efficient as possible through the workout.

And the fastest you could do that workout in is probably two and a half minutes. But like I said, most people were seven to eight. And so what we did is we wrote an email series for the first 100 days, and then we had really key touch points in those emails. We combined that with text [00:20:00] messages through the first 100 days, and then we had the manual touch points and then a c- a couple of in-person visits.

So week one, it’s all about understanding what’s going on with their body and how to approach that. “Hey, I’m sore. Should I show up two days later?” Absolutely, you should. You just, you gotta get moving, drink lots of water, how to eat before the class. And so we really… We took the approach of, hey, what is somebody experiencing from their side, but also what do we want to– them to learn and do on the other side?

And we wrote all of our content around that. And so that was the automation. So we had that paired with, okay, at the end of week one, they’re gonna get a call from that coach that did the first session with them, and the coach is gonna have a quick five-minute conversation, couple questions. At the end of two weeks, we looked and actually looked at data, how many times did they attend in the first two weeks?

And then at 30 [00:21:00] days, we looked at attendance, we looked at if they were interacting with people on our app. We looked at if they were making comments and they were doing little emojis. Did they join our m- our Facebook group? And we retested their InBody. So we had four or five really good data points to show improvements, and then what was the really key thing was that six weeks, ’cause I knew six weeks was my kryptonite.

Sure. Yeah. So we retested the workout. At six weeks, we pulled them out of class, or sometimes we would do it after class. It just depends on person’s schedule. So we retest that workout, and everybody improved that workout. A lot of times people were halving their score. That’s amazing. I think that’s such a wise move ’cause it really reinforces the idea that people are there for results.

And if you can in those first few weeks show them solid, measurable improvement in anything, right? They’re gonna see that you’re actually delivering on the thing they’re paying you for, which is a no-brainer as we say it, but it’s harder to implement every day. [00:22:00] The other thing I wanna call out to our listeners, I think, is what you described as a really great mix of automation and face-to-face touchpoints.

And maybe let’s talk about that for a minute, ’cause I think y- you said it very naturally. Here are the things we emailed, here’s the things we texted, and these are the things we did in person. But a lot of people, I think, can get automations wrong, right? It’s really easy to over-automate some things or your automations to be not really in your voice or your tone or sound like a business instead of a person.

So maybe let’s start there. What are the most common mistakes people make when they’re using au- automations? Yeah. I’ll say number one is not using them. Yeah, that’s probably true, yeah. Because I am very fortunate. I onboarded around 800 unique gyms when I was running our customer success program at UpLaunch.

And I remember many conversations where they were saying, “How do I– I don’t wanna put any, any content out unless I’ve reviewed it. I don’t wanna- Mm-hmm … do it since in my voice.” And so in the beginning, similar experience as a [00:23:00] gym was we were building software, I said, “We just start. Just go look at the first touchpoint, email and text.

Edit that one, and then the next one, and then the next one, and be a few steps ahead of your members,” because we gave all the templates, right? We gave all of the journey. We’ve proven this at my gym and at hundreds of other gyms. And but I’ll say this, it’s gotta feel real and natural I drop in. I get to travel a lot with my job, and I drop into a number of gyms, and it’s amazing how many gyms don’t even follow up.

You know, you fill out their form online, you give ’em– you call ’em, they don’t answer, you leave a voicemail. Who always gets my drop-in fee is the person that actually follows up with me. And I’ll hit- Yeah … all six gyms up in an area. So I think what happens, though, sometimes I see is people do too much. They get so aggressive on the text messages.

They get so aggressive on the emails, [00:24:00] and they really push, they push too hard. And you have to think about, yeah, and yes, there’s high-volume gyms that maybe need to be a little more aggressive, but if you’re trying to build a, I think a really sustainable long-term business, your brand is everything. And so how you treat people from that first message- Mm-hmm

that first visit, you want people e- And how they exit, how they leave your gym. If they, all of that is great, they’re gonna talk really positively. Even if the style of training wasn’t for you or maybe their life changed and they can’t come back. So maybe that’s my one takeaway is be personalized, but not too aggressive because it impacts the brand- Sure

and what people remember about your, about your gym. Yeah. That makes a lot of sense. I love the first thing you said most of all, which is if you’re not using automations, it’s time to start, right? It’s really an important tool in your toolbox these days. You can’t do the enough follow-up to really get people’s attention these days without some [00:25:00] automations ’cause you just, you don’t have the time.

We know you don’t, right? So you gotta use those tools. And I love what you said is that we don’t wanna be too aggressive. Actually, one of the phrases I use all the time with our Unicorn Society gym owners is, is we wanna be assertive, not aggressive, right? If your follow-up is just feels like a gauntlet you’re putting your leads or your members through, you’re doing it wrong.

Yeah. If they’re just, if they feel beat down by the number of text message you’re sending. But we wanna be assertive. We wanna, don’t wanna wait so long they forget that we’re even trying to get ahold of them or that we have something to share. And so it’s a fine balance there, and it’s gonna be different for different avatars.

But, but I love that you made a special point there. Yeah. Let me, let me toss one thing in- Please … to calm people thinking, “I need to be aggressive with my leads.” And you should be re- Like, assertive is a great perspective there. Yeah. We found out That of the people that became leads across all of the gyms using our platform, 20% of the conversion was actually after the first three weeks.

And so [00:26:00] what we ended up doing is we had long-term nurturing. Mm-hmm. So we were a little more aggressive in the first two weeks, especially the first three days. And then people got busy. Hey, it was 9:00 at night when they opted in. The next day they weren’t feeling the same way. Their emotions weren’t as high.

But we– I have a really amazing story. A good friend of mine I actually just saw at an event a couple weeks ago. He shared a picture in our Facebook group, and he said, “Hey, I just signed this guy up without ever talking to him, and it was worth $1,900.” Amazing. And he said what was even better about that, the g- the person opted in nine months beforehand And so long, he had long-term nurturing turned on.

He was doing regular follow-ups through that automation, and he was just delivering value. And then every so often there was an ask, and the ask was like, “Are you ready to get fit?” A very simple ask, but he had delivered so much value, and the person had kept reading the emails. And at one day, he caught him at the right moment, and he [00:27:00] literally clicked the link in the email to sign up.

Fantastic. And bought a personal training package. What a great anecdote, right? Yeah. ‘Cause it really… We all know from our own personal lived experience that motivation comes and goes, right? Motivation comes in waves, if it comes at all sometimes, right? And so when you think about that, when you’re following up with leads, that it makes sense that when they opt in, they’re at that moment of high motivation to make a change, to find a new gym, to whatever the case may be.

And we, so we’re really assertive for the first few days to really capture that moment. But sometimes we miss it for all kinds of reasons, logistics, timing. But let’s circle back again. If you don’t have a long-term nurture, you’re gonna miss the next time the wave crests, right? And so having those systems in place to not just be assertive for a week or two, but to circle back on some sort of rhythm makes so much sense.

All right. I think we have time for maybe one more question. So let me get in one more question, and let’s maybe end on a really positive note, ’cause we talked a lot about pitfalls and things people can do wrong when it comes to retention. But I [00:28:00] also know you’ve worked with a ton of gyms who’ve done it really well now, who are really good about meeting their clients where they’re at, really good about creating psychological safety for their clients to thrive and be challenged and make friends.

And so what do you think the most sticky, loyal communities do that the others don’t? Oh, geez. We don’t have enough time for that question, but- … I’ll give you a couple of quick things. One, I– especially post-COVID, people want that social aspect when they’re going to gyms. The reason they’re getting out and doing a lot of activities and dinners and all of that stuff.

But I’ll say in the gym experience, a sense of belonging, right? Mm-hmm. And you gotta celebrate everybody. Somebody running for the first time or getting their first box jump or… There’s so much you can do with data, that little extra, just somebody came up, gave you a hug after the class, and because they, maybe they got their first pull-up or what ha- whatever it is.

And then you share [00:29:00] that with the rest of your team, and the next time that person comes in, maybe they have a different coach or a different trainer. And how good does that feel if that trainer goes up to that person and says, “Hey, I heard you got your first pull-up.” And so if you can create those little powerful moments like that, and there’s so many.

Be intentional. Have parties. We al- we did two parties a year, anniversary party and our Christmas party. Got people out of the gym, got people to build community. Got the 5:00 AM class to talk to the 5:00 PM class. And if you’re intentional about creating those experiences, people are gonna stick around for a long time.

Yeah. I think that’s- Obviously have to get results. That is- Yeah, of course. Of course But- Which was covered in one of your earlier answers. So we got the results piece. But I think adding on this layer, Mike, is really wise, right? That people want a sense of belonging. They want a sense of being seen and celebrated.

Feeling like their presence and their contribution in the community matters. People notice them and celebrate when they stretch [00:30:00] themselves and achieve something. We all want that, right? We all want that. And so I think that’s a great way to end this conversation, is to say go be intentional about recognizing, seeing, and celebrating your members.

They will stay longer because of it. They’ll make friends because of it. They’ll bring in referrals because of it. Yeah. And so I think that’s great advice. To close things out, if people wanna follow you on the interwebs or learn more about the great work you’re doing at DAXCO, where can, where should they go?

Yeah. Yeah. You can find me on social media. Just look my name up. But yeah, I would say ch- definitely check out, we have a couple different options across DAXCO for gyms of all sizes. Mm-hmm. And if you’re looking for the member management or you’re looking for a market animation platform, CRM, you can go to daxco.com or any of our exercise.com, gymplanner.com, sugarwod.com.

We have a lot of great products and solutions, and the nice thing about where we, what DAXCO is, it’s made up of a lot of gym owners, and made up of a lot of people that own clubs and are [00:31:00] really deep. It’s that passion for fitness and for that member experience. Yeah. Yeah. Look us up. I love that. That’s certainly been my experience.

Everyone I’ve met at DAXCO has been just like you, Mike, in that they’re so passionate about serving gyms and gym owners and studio owners. And you have such a great portfolio of different solutions to offer folks. So we’ll include links below to your personal stuff and to DAXCO’s website so people can go check those out.

But thanks for a great conversation. Thanks for your first time on the podcast. Hopefully there’ll be many more. I really appreciate this today. And dear listeners, hope this was valuable to you. I’ll see you on the next one. Have a great week. My pleasure. Thank you.