The prospect considering my services may try to anchor my pricing strategy to the local bargain commercial gym.
“That’s way more than the $10 a month I’d spend if I joined Planet Fitness.”
That’s a tough hole to climb out of. Why not take control of the narrative and do the anchoring myself?
“You’ll probably appreciate the fact that our semi-private training delivers all of the individualization of a traditional personal training session at less than half the cost of a one-on-one appointment at the local Equinox.”
I can sell, or I can be sold. I choose the former.
-Pete
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If you’re a gym owner doing $15k/mo+ looking to grow your gym in the next 90 days, we’d love to help.
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