Hundreds of gym owners have chosen BFU to build a gym and life they love.

Scroll below to see the experiences of real live gym owners just like you…

TINA

HAYLIN

Joined end of January 2024. Beat highest revenue record 3x, hired fifth coach, and reduced gym floor hours.

Charlotte Hornbarger

Pantheon Training Systems

Since December 2019, monthly revenue increased by 150%. Their support gained a member for life in me.

Lucy Hendricks

Enhancing Life

My business has grown from 70 Strengthden’ers (our term for members) to 100. My time spent on floor coaching went from about 16 hours per week to 2 hours, and yearly revenue has increased by 60k.

Denzel Allen

STRENGTH DEN MV

We have increased our monthly revenue by $20k and our annual profit was nearly $100k more while doubling our gym space.

Tim & Jen Concannon

NOTHING STRONGER

Increased revenue to seven figures and 33% overall. Profit increased by 200% in 2024.

Kevin and Victoria Bennett

Bomb Fitness

We had a 55% revenue increase from 2023 to 2024, outgrew our space, and moved into a facility more than double the size — all while building systems and hiring four new team members.

Jordan Smuts & Stephanie Sfara

ROI Strength

Since joining Unicorn Society, my gym’s year-over-year revenue is up 203%. And my yearly take-home pay has increased by 167%.

Diane Flores

Venus Fitness Studio

Increased monthly recurring revenue by $5,000. Monthly take-home nearly doubled. Active members grew from 104 to 130.

Javier Chagolla

CrossFit Conifer

Achieved 25% YoY revenue growth and 30% more active clients while reducing floor hours by 10 per week.

Dylan Mayorquin

Integra Fitness

Increased my monthly recurring revenue from $35,000 to $75,000.

Cassie Day

All Day Fit

Monthly gross revenue increased 100% YoY, exceeding $1M annual revenue. Broke record for highest revenue month five times in 2023. Net operating income increased by $140k YoY.

Chris Travis

Seattle Strength and Performance

Since joining in May 2022, we doubled our pricing and increased revenue by 100%.

Harry and Hugo Morris

Fitness Studio 46

BFU helped track metrics, write SOPs, and build business relationships. Now run a more consistent and valuable team.

Brianne & Chris Huffman

Volition Fitness

In 6 months, monthly revenue and total members up 33%. On pace for over $100,000 YoY revenue increase.

Chris Cuffee

Village Fitness

25% increase in monthly revenue. Hired full-time employee to work ON the business.

Brian Collins

Gains Performance

Since 2019, top-line revenue increased by $55,000 annually. Take-home salary more than doubled. Team income increasing year after year.

Greg Morrone

The Fit Lab

Increased monthly recurring revenue by $25,000. Yearly take-home up by 40%.

Ben Fogel

Epic Fitness

After a fire in 2022, BFU helped us find a new location. Clientele base grew by 30%.

Paul Wilkinson

Latitude Fitness

Traveled 6 weeks, partner 4+ months. Despite that, revenue still increased by 5%.

Peter Rizzardi

Real Fitness

Doubled our business in the last year. Got control of expenses, renegotiated lease, and gained more financial stability.

Chris Perry

Velocity Sports Performance

Increased monthly recurring revenue by $16K, YoY revenue by 47%, and members from 176 to 240.

Christie McFarland & Adam Reeder

Paragon Health & Fitness

Increased YoY revenue by $65K, take-home pay up 22%, and monthly recurring revenue up 43%.

Mark Sich

The Edge Sport Enhancement Training

Active members increased by 30%. Solid stream of leads and best-ever conversion rate.

Valentina Stoyanova

Unique Fitness

Profit up $58K, YoY revenue up $59K. Take-home increased from $202K (2023) to $280K (2024).

Susan Finley

Train Smarter

Increased annual revenue by 45%. In October alone, hit $27,000 in revenue—up 73% from previous year.

Justin Cross

Cross Conditioning

Increased monthly recurring revenue by $8000 and yearly take-home by 103%. Year-over-year revenue up by $100,000.

Brad Dayman

Elite Athlete Training Systems

BFU has been one of the best moves our business has made since 2021. We have increased our annual revenue by 150K.

Simon Docherty

Bold Athlete

Over the last three years, our revenue was completely flat. Now, we’re on track for almost 60% revenue growth this year. And I didn’t lose anybody to a price increase—we actually gained registrations!

Lars Hanson

Ignite Your Game

Over the last year since joining Unicorn Society, we’ve more than doubled all our active members.

Jeff Nagle

Nagle Fitness

In the past 15 months, we have increased our total active members by 70% and our yearly take home by 27%.

Emily and Ben Loftis

Resolute Performance

Over the past 10 months, we have had 8 months over $60K in sales including March 2025 as our best month ever with over $68K! Here we go, $70K!

Sam Mugavero

Smugs Fitness

Our average monthly revenue has increased by 214% and our personal income has increased by 215%.

Theresa Racicot and Mike Denton

Reimagym

We’re on pace to have a career year adding nearly $100k in revenue to our previous record. I’m paying myself more than I’ve ever paid myself as an owner with a healthy profit margin on top of that.

Matt Guffey

Victory Submission Strength

Hundreds of gym owners have chosen BFU to build a gym and life they love.

How to Spend a Full Day with Pete Dupuis

Business Coaching Day for Gym Owners

Gym Report Card