Things aren’t going the way you’d like. Clients aren’t spilling through the doors. Revenue isn’t where you need it to be. Staff members are becoming increasingly difficult to retain.
Maybe you need to re-brand the operation?
No. No you don’t.
You’ve got big problems to solve, none of which will come from hiring someone to spice up your logo or change the color scheme on the walls.
Uninspired employees aren’t looking for cool new tee shirt designs.
Imperfect systems aren’t one crafty piece of Illustrator work away from being functional.
Inconsistent customer experiences aren’t going to disappear with the introduction of a new tagline.
The long list of things you can expect to change with a full-scale re-brand and logo-redesign is as follows:
- The logo.
Wrap your brand around a great operation…don’t expect it to build one.
-Pete
PS: Whenever you want even more BFU in your life, here are some free resources: