Built in Real Life

Just because you “wear many hats” in your business, doesn’t mean you need to identify and think specifically as a Social Media Coordinator. Great businesses don’t become great businesses on social media—they are merely recognized there.

If you spend more time discussing client retention strategies with your team than you do discussing your Instagram story strategy, the content will figure itself out. 

You can either document authentic moments in real time, or you can stage material that adheres to a pre-planned content strategy. 

The former will showcase a relatable operation. The latter will manufacture awareness surrounding a disingenuous look at your supposed business culture.

Your call.


PS: Here are four other ways to get more BFU in your life:

  • Subscribe to our Business for Unicorns podcast HERE
  • Follow us on Instagram HERE.
  • Pick up a copy of Mark’s book HERE.
  • Learn more about the Unicorn Society HERE.