I bad-mouth the competition in my head every day of the week. It doesn’t solve any problems, and the flaws I see in their operations are likely exaggerated, but it feels good at that moment, so I do it.
When I find myself unintentionally practicing this negative internal narrative, I make a habit of reminding myself that keeping a business open is anything but easy. This means that the competition is doing something right.
This isn’t limited to my local market. Your competition, which is still in business, is doing something right. In fact, they’re probably doing a number of things better than you are.
So the question becomes:
Do you have the self-awareness to admit that there’s something to learn from your heated rival, or are you content with discrediting their strengths and celebrating their weaknesses?
-Pete
PS: Whenever you want even more BFU in your life, here are some free resources:
- Follow BFU on Instagram HERE.
- Follow the BFU podcast HERE.
- Subscribe to Mark’s YouTube channel HERE.
- Pick up a free copy of Mark’s fitness business book HERE.
- Pick up a free copy of Mark’s NEW! Little Book of Gym Marketing Secrets HERE.
PPS: Are you a gym owner with at least 30 clients looking to add $3k-$5k to your monthly recurring revenue?
Then you may be a perfect fit for the next round of BFU’s Gym Growth Blast-Off.
Want details?
Book a 10-minute brainstorm call HERE.