New [FREE] Resource

First off, if you missed the big announcement on Sunday, we’ve just opened up enrollment for our next Business for Unicorns course.

One of the biggest challenges gym owners face is finding, hiring, and developing a team of ass-kickers who will do great work day-in and day-out, serve your business’s mission, and give you some actual freedom to focus on the big picture. And maybe even take a day off. 😉

In this two-day course, we’ll cover what it really takes to successfully manage and lead your team at your gym. 

This is actually the first time we’ve refreshed this material since we pivoted BFU to focus exclusively on gyms. PLUS, I can say I’ve personally learned more in the past three years than I did in the first 9 years of owning a gym. And I’ve changed my mind about a LOT of things since we last offered this course.

We can’t wait to share  with you what we’re doing right now and what’s working

For more, click the link below:


Now, as promised, we have an awesome new FREE resource just for gym owners.

As you know, I started a YouTube channel a little over a year ago. I know video is the preferred method of learning for some of you, so I wanted to give you some video lovin’. I’m really happy with the way it’s turned out, I’m DEEPLY appreciative of all the positive feedback, and if I do say so, I think we’re really hitting our stride over there.

Big shout-out to our editor Ken, who totally gets my humor and has created videos just as deranged as I am. 🙂

Hard to believe, but we’re now past 100 videos. Yowza!

The downside is that’s a TON of videos. And I don’t want it to feel overwhelming.

To that end, we’ve recently organized all the videos into playlists. 

This way if you bop in with a specific need in regards to hiring, or finance, or getting more leads, or any other topic, you can now access all my content without sorting through the full list.

To access videos by topic, you can find all playlists at the link below.


And if you dig these videos?

It would mean so much to me if you’d consider subscribing, and if so inclined, share with a friend so more gym owners can use this resource.

Movin’ pictures, or if you prefer, “talkies,”

MF Signature BFU 2

PS Are you looking to get some REAL personal freedom from your gym?

Want to make a bigger impact and more take- home income while working less?

Does the thought of creating a fulfilling and rewarding job for your team get you fired up?

I’m betting the answer to all three is “YES.” But it’s not just enough to want to achieve those goals. You need to develop the skills to deliver here. 

And as gym owners, no one ever taught us these skills.

But don’t worry, we’ve got you covered in BFU’s next course, Management and Leadership from Gym Owners.

Join us on Friday May 6th and Saturday May 7th from 10am est to 4pm est. We’re hosting it on Zoom, so you can attend from anywhere in the world.

To learn more and book your spot before the price goes up on April 16th, click the link below.