What About Pre-Owned?

I know what it feels like to dream about opening a gym. I envisioned the perfect footprint, the smell of new flooring, and the challenge of building something from nothing.

Now that I’ve done it, I realize that most of that is overrated.

Finding the exact layout you are in search of might be unattainable unless you own land and have money to build. Flooring is insanely expensive. And going from zero clients to one is just plain hard.

So why do so few aspiring gym owners entertain the idea of acquiring one from someone else?

There are struggling, tired, or simply bored gym owners all over the planet who would gladly walk away in exchange for a check covering their equipment investment and an agreement to assume their lease as early as today. 

No need for you to pay full price for thousands of square feet of flooring. 

No need for you to negotiate with equipment manufacturers. 

No chasing that first handful of clients.

The new gym smell you’re dreaming about fades quickly, and purchasing an existing one still results in a guaranteed new-to-you feeling. 

Ready-made typically means less debt, and revenue now. New, on the other hand, means loans, build-outs, and patience.

How important is brand new to you?


PS: This is one of the ONLY times of year that you can enroll in the Unicorn Society.

It’s your last chance to sign up for personal coaching with yours truly, Mark, Keeler, and Ben until July 2024.

In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more.

To lock in the very best price and save $2400, apply by Sunday, November 5th.