Everyone wants to be known as an expert, but few want to put in the time it takes to accumulate actual expertise.
There’s good news, though…
If you can get past your need for recognition, you can take comfort in knowing that you’re already an expert in someone’s eyes.
The paying client standing in front of you made an internal declaration of your expertise the moment she decided to hand you her credit card. The talented employee who decided to work specifically for you concluded that you had the expertise necessary to help him develop both personally and professionally while also earning a living. Hell, your kids are fairly certain that you know everything about everything.
If you have even just a single piece of valued wisdom to share with one person, you’re an expert in their eyes. Choose to concern yourself with being an expert for the person standing in front of you, and becoming an industry leader will sort itself out over time.
-Pete
PS: Whenever you want even more BFU in your life, here are some free resources:
- Follow the BFU podcast HERE.
- Follow BFU on Instagram HERE.
- Subscribe to Mark’s YouTube channel HERE.
- Pick up a free copy of Mark’s fitness business book HERE.
- Pick up a free copy of Mark’s NEW! Little Book of Gym Marketing Secrets HERE.
PPS: Are you a gym owner with at least 30 clients looking to add $3k-$5k to your monthly recurring revenue?
Then you may be a perfect fit for the next round of BFU’s Gym Growth Blast-Off.
Want details?
Just comment with the word “GROW.”