Keeping today quick, as I’m heading up to Perform Better in Rhode Island to do a private training for Fitness Together. Very much looking forward to spending a day teaching some committed gym owners how to get better results!
(And just in case you live under a rock, if you haven’t heard, Perform Better is THE go-to place for all your facility equipment needs. Check ‘em out HERE and tell ‘em I sent you!)
Today’s quickie is a super simple pro tip on content marketing:
Don’t always make new stuff.
When you find content that performs well for email and social, re-use it.
You may have heard this advice before.
But I don’t know about you, sometimes I need to hear things more than once.
And this is an important one to keep in mind.
Because if you’re in the game long enough, you’ll eventually have quite the stockpile of email and social media content that you can re-use.
After all, even your most devoted audience members don’t see everything you send out or post.
By all means, there’s something to be said for creating fresh content, even if it’s a different take on a similar topic.
But in my experience, people tend to massively undervalue their best content, and rarely re-use it.
This leads to poorer results.
Because you’re not leveraging content you already know works.
AND creating new content has a time cost. Which is time diverted from other business-building activities. Yuck!
One mo’ time!
Don’t always make new stuff.
When you find content that performs well for email and social, re-use it.
Halloween is the beeeeest,
Mark
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To lock in the very best price and save $2400, apply by Sunday November 5th.