Drinking Through a Firehose

Solve pain points, sure. But stop hitting them all in a single piece of marketing.

Quality fitness instruction should check a whole bunch of boxes on your “get healthy checklist.”

  • Get stronger
  • Lose weight
  • Increase athleticism
  • Reduce injury risk
  • Improve sleep quality

Check. Check. Check. Check. And Check.

But do you really need to advertise all five in a single piece of marketing material? 

We’re overwhelming our audience with a scrolling checklist of service features when simply highlighting one or two in a compelling way will suffice:

Get swimsuit-ready in time for spring break AND improve your quality of life all at the same time. Click here to learn more about our services and how we can help you today.

Clean messaging sells.


PS: Here are four ways to get more BFU in your life:

  • Learn more about our coaching group The Unicorn Society HERE.
  • Subscribe to our Business for Unicorns podcast HERE. 
  • Subscribe to Mark’s YouTube channel HERE
  • Pick up a copy of Mark’s book HERE.