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GYM OWNERS

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In 30 minutes, you’ll learn the 20 strategies we used to generate $34M in revenue in 13 years.
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Mark Fisher
The Little Book of Gym Marketing Secrets
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CLIENT STORIES

We've helped hundreds of gym owners build a gym and life they love.

Mark Fisher and Michael Keeler started BFU to share the playbook they used to scale one of the highest-grossing gyms in the world.
Our coaching program helps gym owners create more income, impact, and freedom.
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Transformation Stories

Hear about the life changing results you can expect from working with our business coaches for etrepreneurs.
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Mickey Brueckner ANNEX SPORTS PERFORMANCE
We’ve increased $190,000 in total revenue and about $140,000 in profitability. I am no longer coaching crazy hours on the floor.

Mickey Brueckner

ANNEX SPORTS PERFORMANCE

Marie Merrit MOMENTUM FIT
Since joining Business for Unicorns, our revenue has increased from an average of $60,000 a month to $75,000 a month.

Marie Merrit

MOMENTUM FIT

Tim & Jen Concannon NOTHING STRONGER
We have increased our monthly revenue by $20k and our annual profit was nearly $100k more while doubling our gym space.

Tim & Jen Concannon

NOTHING STRONGER

Chris Travis

My monthly gross revenue has increased 100% YoY, and we will exceed $1M in annual revenue this year.
We have broken our own record for highest revenue month FIVE times so far in 2023!

Chris Travis

Seattle Strength and Performance

Denzel

My business has grown from 70 Strengthden’ers (our term for members) to 100.
My time spent on floor coaching went from about 16 hours per week to 2 hours, and yearly revenue has increased by 60K.

Denzel Allen

Strength Den MV

Grow Your Gym

Free Resources

Tools to Help Your Gym Succeed

Gym Owner Report Card

Feeling overwhelmed? Answer these 30 short questions to figure out exactly what you should be working on.
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Raise Your Rates Playbook

Steal the scripts BFU gym owners use to charge premium rates.
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Mark Fisher's Book of Fitness Business Secrets

Learn the lessons, stories, and shenanigans of the world’s only multi-million dollar unicorn gym.
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Business for Unicorns Podcast

Industry experts share strategies for building a gym and life you’ll love.
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More leads, more clients, zero fluff

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Gym Report Card

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