Feature Creep

Feature creep is a term often used in the tech industry. As a product evolves, the introduction of endless new features spins out of control. Something that started as a product for everyone suddenly becomes undesirable to most.

Service businesses aren’t immune to feature creep. People show up to a gym because they want a place to sweat, maybe even pick up some heavy weights.

Next thing they know, they’re sipping a proprietary blend of pre-workout powder, while getting loose on their battery-powered foam roller, in advance of executing deadlifts attached to a velocity-based measurement device while wearing a heart rate monitor and a custom-fit mouthguard.

Do we need to battle with technology at every turn when gravity was enough of a challenge in the first place?

The answer, if you ask me, is no.

Less bells and whistles. More heavy squats.


PS: Have you ever wanted to peek behind the scenes of Cressey Sports Performance and Mark Fisher Fitness?

Then you’ll want to join Mark and me at Perform Better headquarters in Warwick, RI on April 26th-27th for our Gym Owner Masterclass.

And if you sign up during the Early Bird pricing window?

It’s only $149.

(Seating is strictly limited and we’re already seeing lots of seats sold. Don’t wait.)

To learn more, go HERE.