Want to See How Other Gyms Are Run?

Do you ever wonder how other gym owners pay their trainers?

Are you ever curious about how other gyms are generating leads?

Would you like to know how other gym owners are paying themselves?

If so, you’re invited to participate in our first EVER Business for Unicorns Gym Owner benchmarking report. 

With your help, we are creating a detailed report of the most common questions gym owners want to know from each other so that you can make fact-based decisions about your business.

Our goal is to gather data from 100 other gym owners just like you and share that data back to you (anonymously) in a high-value report. 

Here is why we’re doing it…

Everyone wants to know how other gym owners do things. This report will answer many of your pressing questions, like How much money do other gym owners make? How do they pay their trainers? What kind of marketing is working? And so much more!

Other fitness-business benchmarking reports use datasets that include CrossFit gyms, yoga studios, and big-box gyms. This report will be specifically for brick-and-mortar functional training studios. 

Here are three reasons for you to participate:

  1. You will be contributing to a valuable benchmarking resource for our community and our industry at large.
  2. Only survey participants will get access to the full survey results with anonymized data from all submissions.
  3. Each survey participant will be entered into a raffle to win a FREE 1-Day Live Retreat with me (Michael Keeler) for your team. Your retreat can focus on the topic(s) of your choice, such as Team Communication Skills, Customer Service, and Management Training.  Two winners will be chosen at random once the survey is closed! 

If you’d like to participate, here is what to do next:

  1. CLICK HERE to download your practice survey >      (Make a copy to begin editing)
  2. Start gathering your data.
  3. Complete the official survey by March 1st.

Thank you in advance for your time and energy!

I am so excited about what we can create together. 

Hit reply with any questions. 

Cyber Hugs, 


PS: Want a big shot of motivation, clarity, fun, and community to get some momentum?

Come hang out with yours truly, Mark Fisher, Pete Dupuis, and Ben Pickard in Las Vegas on Fri March 24th and Sat March 25th.

You’ll spend the weekend with like-minded gym owners, sharing ideas, going out to amazing meals and drinks, and enjoying all that Vegas has to offer.

Only 5 spots available for non-US members. Learn more below.