The Client’s Best Interest

A dad called our gym to ask about our remote training services. He was uncomfortable with the idea of his teenaged son executing complex training material outside of the supervision of a qualified coach.

I get it, I said. Certain loaded movements in the gym can be especially dangerous if executed improperly.

We can design responsible training material that doesn’t put him at risk, I explained. I also told him we’d be available for trouble-shooting via email, or to take the occasional phone call. We could do this, and he was beginning to buy in.

Let’s do it, he said.

And then I asked him about his son’s gym access at home, and where they are located…

I have a former intern who owns a great gym out that way, I thought to myself.

And just like that, I deflected his business. His son would have done just fine following our training material remotely, but I knew he’d do better under the right kind of in-person supervision.

I can stress about the thousands of dollars of potential lifetime value that client might have generated for us, or I can take comfort in knowing that the best interest of the athlete was put in front of revenue. 

I choose the latter. 


PS: Here are four ways to get more BFU in your life:

  • Learn more about our coaching group The Unicorn Society HERE.
  • Subscribe to our Business for Unicorns podcast  HERE. 
  • Subscribe to Mark’s YouTube channel HERE
  • Pick up a copy of Mark’s book HERE.