A dad called our gym to ask about our remote training services. He was uncomfortable with the idea of his teenaged son executing complex training material outside of the supervision of a qualified coach.
I get it, I said. Certain loaded movements in the gym can be especially dangerous if executed improperly.
We can design responsible training material that doesn’t put him at risk, I explained. I also told him we’d be available for trouble-shooting via email, or to take the occasional phone call. We could do this, and he was beginning to buy in.
Let’s do it, he said.
And then I asked him about his son’s gym access at home, and where they are located…
I have a former intern who owns a great gym out that way, I thought to myself.
And just like that, I deflected his business. His son would have done just fine following our training material remotely, but I knew he’d do better under the right kind of in-person supervision.
I can stress about the thousands of dollars of potential lifetime value that client might have generated for us, or I can take comfort in knowing that the best interest of the athlete was put in front of revenue.
I choose the latter.
-Pete
PS: Here are four ways to get more BFU in your life: